Web design trends are constantly changing and evolving year to year. We officially entered a new decade; the web itself is now just over 30 years old! Web designers are taking full advantage of the platform’s wide-ranging, evolving capabilities. Check out the website trends we’ll see in 2020 to get inspiration for your next upgrade!
Dark mode is taking the internet by storm, making digital platforms healthier for users and inviting elegant, minimalist designs. In 2020, web designers will implement a strong visual hierarchy with darker backgrounds and brightly colored elements. Deep, dark backgrounds provide a striking, high-contrast backdrop that showcases lighter visual content of almost any color.
A dark theme will make your website stand out visually by highlighting the most important elements. Accentuate saturated photos and colorful icons, as well as concise headings and call to actions, against a dark backdrop for a dramatic statement. Besides aesthetics, dark mode also reduces eye strain in low light conditions, extends screen life for some devices and improves usability.
While dark mode is trendy and sophisticated, it’s not the be-all and end-all. Like any design concept, designers should use dark themes sensibly. One major drawback of a dark color scheme is its poor display of text. Dark themes work best for image-heavy and copy-light sites, like art and photography portfolios or ecommerce websites.
Abstract illustrations and custom icons will dominate website trends in 2020 with their eye-catching power. You’ll also see many photos superimposed with illustrative elements for a “purposely messy” look and feel. These imperfect elements depict a brand’s personality and fit well into a natural, welcoming look.
Unique, hand-crafted illustrations give your brand an exclusive style that can’t be replicated by competitors – unlike color, typography and layout. For example, Mailchimp uses black and white illustrations to achieve a friendly and approachable brand. Make sure that the abstract elements in your website design aren’t too obscure. The viewer should be able to make sense of your illustrations and understand what your brand is trying to express to its audience.
3D Modeling and Rendering
3D artwork is not a new trend in the design world. However, 3D modeling programs have become more accessible and less expensive recently, making this one of the more significant 2020 web development trends. This trend, long part of the gaming and movie industries, is weaving itself into web design for a dynamic and futuristic user experience.
3D modeling and rendering effects immerse site visitors, transporting them into and around the website. 3D objects and animations in a website’s header or hero section will become more popular in 2020. Campo Alle Comete’s website uses a 3D rendering for site entrance and navigation to keep users engaged and feel as if they are interacting with it.
Breaking the Grid
Last year, we predicted web designers would let go of grid-based layouts. Now, more and more websites are breaking the routine grid with asymmetrical designs. Breaking the grid doesn’t necessarily mean a website isn’t visually balanced. These websites are just less blocky and structured. This technique is best for websites with lighter content or fewer pages, as it can become a bit chaotic for brands with a lot of information to share.
Layering and overlapping objects, such as text with images or shapes over images, will add to the unstructured layouts for depth, or even a 3D effect. Designing with more whitespace around elements creates more natural movement and fluidity from section to section for a more enjoyable user experience.