A look toward marketing in 2019

DIGITAL MARKETING TRENDS

The Parkway team is always looking for ways to better serve our clients. While most of these trendy marketing ideas aren’t new or surprising, we’re excited to see how valuable human connection will become in the coming year, as we continue to rely more and more on technology every single day.

Focus on Authenticity

Building trust with your clients will be of the utmost importance in 2019. People don’t purchase goods without reading reviews, use services without asking their friends first, or support brands they don’t believe in. Consumers want to support businesses with their best interests at heart.

Companies can use tools like Instagram Stories to take followers behind the scenes, partner with authentic influencers in their niche and highlight the causes they support throughout the year in their marketing.

Follow the Data

Numbers are a forever trend. You can’t deny the facts data tells about your marketing successes and struggles. It’s easy to compile data for our clients from platforms like social media, Google Analytics and Google Ads.

Facebook and Instagram offer insights to your profile and the reports are readily accessible for review and critique. Visit the Insights tab at the top of your Facebook Page for a summary of visits, impressions, and interactions based on the day, week or month. Your Instagram Business Account captures similar information, as well as an in-depth look into your audience – location, age, gender and usage habits.

This is information you can take into account when creating new social media posts and blog articles. See what type of content your audience is reacting favorably to and continue to share posts like that. Or, create a promotion specifically for when your followers are most active.

Prioritize Communication

As a digital marketing agency, communication with our clients is key for a couple of reasons. Firstly, digital marketing is ever changing and can be overwhelming for small businesses. It’s more important than ever for us to keep business owners informed about what we need from them to make their marketing a success, without getting lost in the details. Secondly, it’s our job to share the best elements of a business with their target market. That means we need to really get to know the companies we work with.

These conversations can be completed with emails and phone calls, but we really like in-person meetings. Adding a human element to communication helps us build relationships with our clients. It’s easy to add touches of one-on-one communication to any industry with regular client check-ins, follow up conversations with past customers and by touching base with potential leads.

The more you talk with past, present and future customers, the more you’ll get to know your target audience. This helps you create the products and services they need and shapes your communication in a way that’s best for them.

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