One question we face fairly frequently is, “Can you build my business an app?” And yes, technically, we can build you an app. But the real question is, “Does my business need an app?” And, honestly, usually the answer is no.
We totally get it. Apps are shiny and (relatively) new. In 2018, 52% of worldwide website traffic resulted from mobile phones. The stats for 2017 are similar. As a business owner, you’re wondering if the answer to this trend is an app designed specifically for mobile users.
But in the battle of app versus website, we’re here to make a case for a well-designed, mobile-friendly, trustworthy website.
- A responsive website works on iOS and Android.
When you create a mobile app, you’re actually designing and building at least two versions of the platform. That’s because you need an app for each operating system your customers use, usually iOS and Android.
A responsive website can be viewed on any mobile device with an internet connection. That means you only need to design and maintain one platform for all of your customers, no matter what operating system they use. Your website also caters to desktop users, which would require yet another version (or two) of your app.
- A website is easy to share.
When we send our moms our birthday lists, it’s just an email of links. All she has to do is click the link and add whatever it is you want this year to her cart. Can you imagine if you had to explain to your mom how to download an app just to show her the shirt you liked?
Having a website makes it easy for your customers to copy and paste a link into their group chat or Facebook status. All their friends need to do is click on the link and wait for your site to load. Asking potential customers to sacrifice time and data to download an app are extra steps that could lose you sales.
- Users can’t delete a website.
You know that sinking feeling you get when your phone tells you you’re running out of storage? We’ve all been there. Deleting apps, photos, and texts – desperately trying to make enough room for your emails to sync. There is no guarantee your app will make the cut. Websites make it easy for users to return, without taking up precious space on their phones.
- A website lasts longer.
A website, especially one powered by a popular framework like WordPress, is constantly updated behind the scenes. Because WordPress is an open-source platform, you don’t face a development dilemma every time you need to adapt to new technology or implement a new feature. Selecting themes and plugins with robust support will help your website last the test of time, without regularly redesigning or redeveloping.
- A website is more cost-effective.
Because you need to develop multiple versions of your app and maintain compatibility with both new and old operating systems, the cost of building and managing an app really adds up. You’ll also rely on developers to make changes when you update your products or services. WordPress makes it easy for our clients to make edits to their websites on their own.