Chris Reilley - Creative Lead at Parkway Digital

Search Engine Optimization

August 3, 2020

How voice and visual search impact your SEO

Progressing voice and visual search technology are radically changing the way consumers are using the internet. Search engines and brands are forced to keep pace with more specific and contextual queries presented by sensory search users. Sensory search encompasses both…

Chris Reilley

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Content

June 29, 2020

Optimizing pages and posts to maximize search potential

On-page optimization helps search engines and users better understand your website, your website’s content and ultimately, your brand! Optimizing the content on both your pages and posts is essential if you want to maximize your website’s organic search potential and…

Chris Reilley

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Strategy

June 8, 2020

Engage with customers using an omnichannel shopping experience

As technology quickly evolves, accelerated by COVID-19, the Internet is becoming an even larger part of our daily lives. We’ve integrated the online world into our offline routines, from social interaction to work to education. The rise of digital has…

Chris Reilley

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Website Design

May 28, 2020

Improving your online store with smart ecommerce design and development

Ecommerce sales are rising faster than ever today. If you ask us, it’s the perfect time to start selling your products and services online or revamp your current ecommerce strategy. A functional and well-designed ecommerce website delivers an enjoyable online…

Chris Reilley

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Strategy

May 11, 2020

How small businesses can use marketing automation

Incorporating marketing automation in your small business’ digital strategy might seem a little overwhelming. We promise it’s not as complicated as it sounds! Marketing automation streamlines your marketing efforts. It also gives you the power to reach and engage with…

Chris Reilley

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Case Study

February 17, 2020

Case study: Redesigning to maximize conversion rate

Finding a general contractor or construction company to take on small jobs feels almost impossible lately. When you do get a trustworthy recommendation, contacting the business is just as difficult. Broken websites, ignored calls and unreturned emails are unfortunately pretty…

Chris Reilley

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Advertising

February 3, 2020

Kobe Bryant’s impact on advertising in Super Bowl LIV and beyond

Super Bowl advertisers faced an incredibly heavy burden this year, with very little time to cope with it. Seven days before one of the biggest American television events of the year, advertisers were hit with the unbelievable news of NBA…

Chris Reilley

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Case Study

January 20, 2020

Case study: Increasing organic sessions 50% with streamlined navigation

In July 2018, we launched one of our most exciting projects yet: The Buffalo Museum of Science’s new website. Any big website refresh requires a lot of planning. So many technical and organizational details have to be part of designing,…

Chris Reilley

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Content

January 13, 2020

Developing a content distribution strategy

It’s easy for the content your business creates to get lost in the crowd. Simply creating good content isn’t enough to get noticed. Social media posts, news articles, how to guides and emails constantly bombard your potential customers. Developing a…

Chris Reilley

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Perspective.

Sparking conversation about all things digital

How voice and visual search impact your SEO

Optimizing pages and posts to maximize search potential

Engage with customers using an omnichannel shopping experience

Improving your online store with smart ecommerce design and development

How small businesses can use marketing automation

Case study: Redesigning to maximize conversion rate

Kobe Bryant’s impact on advertising in Super Bowl LIV and beyond

Case study: Increasing organic sessions 50% with streamlined navigation

Developing a content distribution strategy

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