August 17, 2020
Creating a good Instagram bio
Instagram is a great platform for connecting with customers and showcasing your business. Along with your name and profile photo, Instagram gives users 150 characters to display a message of their choosing. This area is called an Instagram Bio, where…
June 22, 2020
15 Email marketing tips for small businesses
Strategic, professional and personalized email campaigns aren’t just for big companies. Email marketing is a powerful communication tool that works for small businesses too. Strong ROI, automated sending and premade templates make email marketing a worthy investment. Not sure where…
April 13, 2020
Designing your website to increase conversions
For most businesses, the purpose of a website is connecting with potential customers. Building and maintaining a website is an investment. Optimizing for conversions helps businesses maximize the return on their investment. Before you can start increasing your website’s conversion…
February 24, 2020
5 Tips for standout social media graphics
Social media is a must for companies looking to connect with customers. One of the best ways to show followers exactly what your brand is about is with beautiful images designed specifically for your social channels. Beautiful, on-brand social media…
February 10, 2020
Using email marketing in your marketing mix
Every day, 99 percent of consumers check their email. That's an important statistic to consider when you're thinking about the impact of your email marketing. Email marketing delivers some of digital marketing's greatest return on investment. There are plenty of…
January 27, 2020
Parkway Digital is officially a Mailchimp Partner
We’re thrilled to announce that Parkway Digital is now a Mailchimp Expert as a part of their Partner Program. This endorsement from our go-to email marketing platform means we’re serving our clients with high-quality email marketing know-how. As a member…
