May 11, 2020
How small businesses can use marketing automation
Incorporating marketing automation in your small business’ digital strategy might seem a little overwhelming. We promise it’s not as complicated as it sounds! Marketing automation streamlines your marketing efforts. It also gives you the power to reach and engage with…
April 24, 2020
How to use geotargeting to increase your ads’ relevance
Geotargeting allows advertisers to reach digital users with relevant ads and messaging based on their location. The more relevant your ad is to a consumer, the more likely they are to consider your product or service. Adding strategic geotargeting to…
March 11, 2020
Why you should be using video in your marketing mix
Eighty-five percent of businesses use video as a marketing tool, and even more notable, 92% of marketers who use video say it’s an important part of their marketing strategy. Why? Video conversion rates outperform any other digital marketing platform. According…
February 3, 2020
Kobe Bryant’s impact on advertising in Super Bowl LIV and beyond
Super Bowl advertisers faced an incredibly heavy burden this year, with very little time to cope with it. Seven days before one of the biggest American television events of the year, advertisers were hit with the unbelievable news of NBA…
January 13, 2020
Developing a content distribution strategy
It’s easy for the content your business creates to get lost in the crowd. Simply creating good content isn’t enough to get noticed. Social media posts, news articles, how to guides and emails constantly bombard your potential customers. Developing a…
October 7, 2019
How a smart content strategy increases EAT
These days, one of the biggest buzzwords in SEO is EAT. No, Google doesn’t care what you’re having for dinner, but it is concerned with the Expertise, Authoritativeness and Trustworthiness of your website. EAT is a pretty big deal to…