Kelsie Engert - Digital Copywriter at Parkway Digital

August 3, 2020

How voice and visual search impact your SEO

Progressing voice and visual search technology are radically changing the way consumers are using the internet. Search engines and brands are forced to keep pace with more specific and contextual queries presented by sensory search users. Sensory search encompasses both…

Kelsie Engert

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Content

June 29, 2020

Optimizing pages and posts to maximize search potential

On-page optimization helps search engines and users better understand your website, your website’s content and ultimately, your brand! Optimizing the content on both your pages and posts is essential if you want to maximize your website’s organic search potential and…

Kelsie Engert

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Strategy

June 8, 2020

Engage with customers using an omnichannel shopping experience

As technology quickly evolves, accelerated by COVID-19, the Internet is becoming an even larger part of our daily lives. We’ve integrated the online world into our offline routines, from social interaction to work to education. The rise of digital has…

Kelsie Engert

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Website Design

May 28, 2020

Improving your online store with smart ecommerce design and development

Ecommerce sales are rising faster than ever today. If you ask us, it’s the perfect time to start selling your products and services online or revamp your current ecommerce strategy. A functional and well-designed ecommerce website delivers an enjoyable online…

Kelsie Engert

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Strategy

May 11, 2020

How small businesses can use marketing automation

Incorporating marketing automation in your small business’ digital strategy might seem a little overwhelming. We promise it’s not as complicated as it sounds! Marketing automation streamlines your marketing efforts. It also gives you the power to reach and engage with…

Kelsie Engert

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Advertising

April 24, 2020

How to use geotargeting to increase your ads’ relevance

Geotargeting allows advertisers to reach digital users with relevant ads and messaging based on their location. The more relevant your ad is to a consumer, the more likely they are to consider your product or service. Adding strategic geotargeting to…

Kelsie Engert

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Innovation

March 11, 2020

Why you should be using video in your marketing mix

Eighty-five percent of businesses use video as a marketing tool, and even more notable, 92% of marketers who use video say it’s an important part of their marketing strategy. Why? Video conversion rates outperform any other digital marketing platform. According…

Kelsie Engert

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Advertising

February 3, 2020

Kobe Bryant’s impact on advertising in Super Bowl LIV and beyond

Super Bowl advertisers faced an incredibly heavy burden this year, with very little time to cope with it. Seven days before one of the biggest American television events of the year, advertisers were hit with the unbelievable news of NBA…

Kelsie Engert

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Content

January 13, 2020

Developing a content distribution strategy

It’s easy for the content your business creates to get lost in the crowd. Simply creating good content isn’t enough to get noticed. Social media posts, news articles, how to guides and emails constantly bombard your potential customers. Developing a…

Kelsie Engert

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Perspective.

Sparking conversation about all things digital

How voice and visual search impact your SEO

Optimizing pages and posts to maximize search potential

Engage with customers using an omnichannel shopping experience

Improving your online store with smart ecommerce design and development

How small businesses can use marketing automation

How to use geotargeting to increase your ads’ relevance

Why you should be using video in your marketing mix

Kobe Bryant’s impact on advertising in Super Bowl LIV and beyond

Developing a content distribution strategy