Kelsie Engert - Digital Copywriter at Parkway Digital

January 11, 2021

The future of WordPress: 3 WordPress trends for 2021

Parkway relies solely on the WordPress content management system, so the updates WordPress announces each year shape how we design and develop websites for our clients. This year’s WordPress trends are both a continuation of past years’ changes and driven…

Kelsie Engert

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Content

November 9, 2020

Case study: Increasing organic traffic with a deliberate content strategy

Updating your blog with relevant, optimized content is one of the best ways to attract both search engines and new users to your website. While it sounds pretty straightforward, a content strategy requires a lot of intentional thought and effort.…

Kelsie Engert

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Search Engine Optimization

November 2, 2020

A conversation with Shaw Photography Co: The importance of an SEO-friendly website

We recently chatted with Brian and Christina Shaw of Shaw Photography Co about the importance of an SEO-friendly website, specifically for photographers. About three years ago, our team built Shaw Photography Co a professional, SEO-friendly website that helped them take…

Kelsie Engert

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Website Design

October 19, 2020

Why we love WP Engine

Finding website hosting that is secure, reliable and functional is so important. WP Engine offers a managed hosting platform that specifically caters to WordPress users (like us!). It’s one of the most popular hosting options for WordPress websites, and for…

Kelsie Engert

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Search Engine Optimization

October 12, 2020

Keyword research tools we love

Keyword research is a huge part of SEO. Whether you’re developing a content strategy or building an ad campaign, it’s important that you’re using the right keywords and phrases to attract potential customers to your website! There are plenty of…

Kelsie Engert

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October 5, 2020

Tips to keep in mind when writing for social media

We love social media because it gives businesses an opportunity to build their brand and connect one-on-one with customers. Different from writing newsletters, B2B content or other promotional materials for your business, writing for social media can be a bit…

Kelsie Engert

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September 14, 2020

Using Facebook and Instagram Shopping for your small business

As if social media didn’t already provide enough tools for your business, now you can turn your profile into an online storefront! Is this new feature, appropriately named Facebook and Instagram Shops, right for your small business? What are Facebook…

Kelsie Engert

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Search Engine Optimization

August 3, 2020

How voice and visual search impact your SEO

Progressing voice and visual search technology are radically changing the way consumers are using the internet. Search engines and brands are forced to keep pace with more specific and contextual queries presented by sensory search users. Sensory search encompasses both…

Kelsie Engert

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Content

June 29, 2020

Optimizing pages and posts to maximize search potential

On-page optimization helps search engines and users better understand your website, your website’s content and ultimately, your brand! Optimizing the content on both your pages and posts is essential if you want to maximize your website’s organic search potential and…

Kelsie Engert

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Perspective.

Sparking conversation about all things digital

The future of WordPress: 3 WordPress trends for 2021

Case study: Increasing organic traffic with a deliberate content strategy

A conversation with Shaw Photography Co: The importance of an SEO-friendly website

Why we love WP Engine

Keyword research tools we love

How voice and visual search impact your SEO

Optimizing pages and posts to maximize search potential