Kelsie Engert - Digital Copywriter at Parkway Digital

Website Design

October 19, 2020

Why we love WP Engine

Finding website hosting that is secure, reliable and functional is so important. WP Engine offers a managed hosting platform that specifically caters to WordPress users (like us!). It’s one of the most popular hosting options for WordPress websites, and for…

Kelsie Engert

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Search Engine Optimization

October 12, 2020

Keyword research tools we love

Keyword research is a huge part of SEO. Whether you’re developing a content strategy or building an ad campaign, it’s important that you’re using the right keywords and phrases to attract potential customers to your website! There are plenty of…

Kelsie Engert

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October 5, 2020

Tips to keep in mind when writing for social media

We love social media because it gives businesses an opportunity to build their brand and connect one-on-one with customers. Different from writing newsletters, B2B content or other promotional materials for your business, writing for social media can be a bit…

Kelsie Engert

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September 14, 2020

Using Facebook and Instagram Shopping for your small business

As if social media didn’t already provide enough tools for your business, now you can turn your profile into an online storefront! Is this new feature, appropriately named Facebook and Instagram Shops, right for your small business? What are Facebook…

Kelsie Engert

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Search Engine Optimization

August 3, 2020

How voice and visual search impact your SEO

Progressing voice and visual search technology are radically changing the way consumers are using the internet. Search engines and brands are forced to keep pace with more specific and contextual queries presented by sensory search users. Sensory search encompasses both…

Kelsie Engert

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Content

June 29, 2020

Optimizing pages and posts to maximize search potential

On-page optimization helps search engines and users better understand your website, your website’s content and ultimately, your brand! Optimizing the content on both your pages and posts is essential if you want to maximize your website’s organic search potential and…

Kelsie Engert

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Strategy

June 8, 2020

Engage with customers using an omnichannel shopping experience

As technology quickly evolves, accelerated by COVID-19, the Internet is becoming an even larger part of our daily lives. We’ve integrated the online world into our offline routines, from social interaction to work to education. The rise of digital has…

Kelsie Engert

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Website Design

May 28, 2020

Improving your online store with smart ecommerce design and development

Ecommerce sales are rising faster than ever today. If you ask us, it’s the perfect time to start selling your products and services online or revamp your current ecommerce strategy. A functional and well-designed ecommerce website delivers an enjoyable online…

Kelsie Engert

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Strategy

May 11, 2020

How small businesses can use marketing automation

Incorporating marketing automation in your small business’ digital strategy might seem a little overwhelming. We promise it’s not as complicated as it sounds! Marketing automation streamlines your marketing efforts. It also gives you the power to reach and engage with…

Kelsie Engert

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Perspective.

Sparking conversation about all things digital

Why we love WP Engine

Keyword research tools we love

How voice and visual search impact your SEO

Optimizing pages and posts to maximize search potential

Engage with customers using an omnichannel shopping experience

Improving your online store with smart ecommerce design and development

How small businesses can use marketing automation