Taylor Flynn Jones - Digital Marketing Manager at Parkway Digital

Case Study

December 2, 2019

Case study: Maximizing distribution with a targeted campaign

When the National Commission on Certification of Physician Assistants (NCCPA) announced earlier this year that its certification exam would be getting a lot harder, physician assistant (PA) students, faculty and universities panicked. A harder exam means a lower pass rate,…

Taylor Flynn Jones

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Case Study

November 21, 2019

Case study: Personalizing user experience with geotargeting

People expect a personalized experience from the social media, digital ads, search results and websites where they spend time. Facebook, Instagram and Google use algorithms to deliver individualized results to their users. One factor that Google takes into account when…

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Search Engine Optimization

November 18, 2019

Meet Google’s BERT update

Google’s algorithm is constantly changing. In 2018 alone, there were over 3,200 updates to the formula Google uses to determine what search results you see. The latest change is bigger than most. It's titled Bidirectional Encoder Representations from Transformers and…

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Case Study Content

October 28, 2019

Case study: Optimizing content for 750% organic growth

In the last year, The Travel Team’s website traffic more than doubled, despite shifting focus away from paid ads and email marketing. During the same time frame, organic traffic grew 7.5 times. This exponential organic growth is the result of…

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Advertising

October 14, 2019

5 Benefits of adding geotargeting to your marketing mix

Including geotargeting in your digital marketing strategy can help you connect with customers and increase conversions. Segmenting your campaigns by location allows you to target locals with messages that matter to them. Together, these benefits deliver an impressive argument for…

Taylor Flynn Jones

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Analytics Website Design

September 17, 2019

Parkway’s website redesign strategy, one year later

Last summer, we redesigned and relaunched the Parkway Digital website. We spent hours designing, writing and organizing before launch. Because we’re our pickiest clients, we spent a lot of time redoing all of that stuff before launch too. Often, our…

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Analytics

June 17, 2019

Everything you need to know to create UTM codes

One of the best things about digital marketing is how easy it is to track. It can be hard to determine how many sales are because of a billboard near your store. Online, it’s possible to constantly monitor where your…

Taylor Flynn Jones

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Perspective.

Sparking conversation about all things digital

Case study: Maximizing distribution with a targeted campaign

Case study: Personalizing user experience with geotargeting

Meet Google’s BERT update

Case study: Optimizing content for 750% organic growth

5 Benefits of adding geotargeting to your marketing mix

Parkway’s website redesign strategy, one year later

Everything you need to know to create UTM codes

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