DIGITAL STRATEGY

Capturing doctors’ attention with modernized marketing

American Medical Seminars - Parkway Portfolio
CLIENT
American Medical Seminars
YEAR

2018

DELIVERABLES
  • Website Design
  • Digital Strategy
  • Ecommerce
Who wants to be responsible for making sure doctors are ready to help patients with the latest medical knowledge? Not us. You know what Parkway does love being responsible for? Building a digital presence that helps doctors find continuing medical education experts.

There are a lot of ways for doctors to earn their continuing medical education (CME) credits and American Medical Seminars offers them all: live conferences, downloadable video courses, customizable streaming and more. Their new website needed to incorporate all of them, making it a one-stop-shop for busy doctors on the hunt for CME.

Web Design & Digital Marketing for American Medical Seminars
Web Design & Digital Marketing for American Medical Seminars

Development

We tackled the challenge of building this behemoth head on; we designed, we programed, we wrote. It all resulted in a final product that includes all the details doctors need to know about AMS’s CME programs – with a backend straightforward enough the company’s internal team can tackle updating conference calendars and product listings without us.

What good is an upgraded website that makes browsing for conferences, building customized CME and getting instant test results easy without visitors? While a mobile-friendly design and streamlined site structure increased organic traffic by almost 30% year-over-year, Parkway points even more doctors toward American Medical Seminars’ products with segmented Google Ads campaigns and on-brand email marketing.