BUFFALO OLMSTED PARKS CONSERVANCY    //    WEB DESIGN

Designing a new web presence for local non-profit that improved fundraising and event promotion efforts

BUFFALO OLMSTED PARKS CONSERVANCY

Designing a new web presence for Olmsted Parks aimed at improving fundraising and event promotion efforts

THE CHALLENGE

Buffalo’s Olmsted Park System hosts more than 1 million visitors annually to their 850 acres of beautifully designed parks, parkways and circles. Maintaining a system of that size takes a lot of work… and a lot of fundraising. Olmsted was in dire need of a website that better informed the public as well as made it easier for users to donate, shop and browse events, regardless of device.

THE CHALLENGE

Buffalo’s Olmsted Park System hosts more than 1 million visitors annually to their 850 acres of beautifully designed parks, parkways and circles. Maintaining a system of that size takes a lot of work… and a lot of fundraising. Olmsted was in dire need of a website that better informed the public as well as made it easier for users to donate, shop and browse events, regardless of device.

THE RESULT

Our team worked hand in hand with Olmsted Parks to design a site that would be easy for the public to access, regardless of device or location. New features like an interactive calendar, storefront and reservation system gave better access to the public to purchase a membership or reserve a pavilion for a picnic. For us, the more rewarding aspect was doing our part to help further the mission of the Conservancy and getting to meet some amazing people in the process.

THE RESULT

Our team worked hand in hand with Olmsted Parks to design a site that would be easy for the public to access, regardless of device or location. 

New features like an interactive calendar, storefront and reservation system gave better access to the public to purchase a membership or reserve a pavilion for a picnic.

For us, the more rewarding aspect was doing our part to help further the mission of the Conservancy and getting to meet some amazing people in the process.

“As a nonprofit, our website is a vital piece of our digital marketing strategy; the Parkway team took our online presence to a whole new level. In just over a year, unique visits are up 493% and our online revenue is up more than 900%. This has been huge benefit to meeting our mission, we couldn’t be happier.”
“As a nonprofit, our website is a vital piece of our digital marketing strategy; the Parkway team took our online presence to a whole new level. In just over a year, unique visits are up 493% and our online revenue is up more than 900%. This has been huge benefit to meeting our mission, we couldn’t be happier.”

Let’s Work Together

Whether you’re looking to work with us or for us, the team at Parkway Digital is excited to hear from you. Let’s get started.