WEBSITE DESIGN

Engineering a better user experience for a team of elite builders

Engineering a better user experience for a team of elite builders
CLIENT
Decks Unlimited
YEAR

2019

DELIVERABLES
  • Website Design
Decks Unlimited has been building beautiful decks, porches, railings, sheds and pool houses in Western New York for decades. Two-story porches, custom barriers, built-in firepits – you name it, Decks Unlimited has done it.

What do you do with the cool photos and glowing reviews that go along with these creations designed for enjoying Buffalo summers to their fullest? We may be partial, but we think those make the perfect ingredients for a website. Parkway designed a fresh digital presence that helps Decks Unlimited’s potential customers imagine what WNY’s elite deck builder could do for their backyard.

Usability

Offering these homeowners a top-notch user experience was our top priority, given that other local construction companies’ websites were out-of-date, with broken elements and frustrating mobile experiences. A new focus on site structure, speed, responsive design and user flow was definitely the right move. (To be honest, we haven’t met a searcher who likes a website that’s hard to use, but hey, maybe they’re out there.) Decks Unlimited is currently enjoying a bounce rate more than 25% below industry averages.

With simple contact forms on every page, Parkway made it easy for homeowners dreaming of warm summer nights on a new deck to contact Decks Unlimited. So easy, in fact, that almost 5% of site visitors requested a quote within the first month – and that number continues to grow.

“I’ve entrusted Parkway to handle my digital advertising needs for many years. The team has opened my eyes to the potential of digital marketing, and without a doubt, my business has experienced the impressive benefits.”
BILL MURRAY, OWNER