JEFFREY FREEDMAN ATTORNEYS    //    WEB DESIGN

Improving lead intakes by over 230% with web design and UX upgrades

JEFFREY FREEDMAN ATTORNEYS

Improving lead intakes by over 230% with web design and UX upgrades

THE CHALLENGE

Some argue that capturing leads is one of the most important tasks a website takes on. Where lead generation is often used as a measure of marketing success, our team needed to be sure we had the best chance of converting the users generated from a comprehensive digital campaign.

THE CHALLENGE

Some argue that capturing leads is one of the most important tasks a website takes on. Where lead generation is often used as a measure of marketing success, our team needed to be sure we had the best chance of converting the users generated from a comprehensive digital campaign.

THE RESULT

By upgrading the aesthetics of the site and incorporating a responsive design, we immediately improved our conversion rates for mobile and tablet users. To better improve usability for desktop users, our team incorporated easy to use contact forms on many of the internal pages, allowing users to contact the firm without having to navigate away from their current page. Through the improvements mentioned (and a few secret ones), we improved conversion rates by over 230% across all devices.

THE RESULT

By upgrading the aesthetics of the site and incorporating a responsive design, we immediately improved our conversion rates for mobile and tablet users. 

To better improve usability for desktop users, our team incorporated easy to use contact forms on many of the internal pages, allowing users to contact the firm without having to navigate away from their current page.

Through the improvements mentioned (and a few secret ones), we improved conversion rates by over 230% across all devices.

“I’ve entrusted Parkway to handle my digital advertising needs for many years. The team has opened my eyes to the potential of digital marketing, and without a doubt, my business has experienced the impressive benefits.”
“I’ve entrusted Parkway to handle my digital advertising needs for many years. The team has opened my eyes to the potential of digital marketing, and without a doubt, my business has experienced the impressive benefits.”

Let’s Work Together

Whether you’re looking to work with us or for us, the team at Parkway Digital is excited to hear from you. Let’s get started.