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Inbound Marketing

A customized inbound marketing strategy offers your potential customers valuable content and targeted digital experiences, rather than bombarding irrelevant people with content they don’t care about. We design inbound marketing campaigns that give people who are likely to love your business a reason to get to know your brand. Parkway Digital uses inbound marketing best practices to create content that generates leads and builds lasting relationships with customers.

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Channeling new customers with inbound marketing

Your inbound marketing strategy will focus on quality content that attracts an audience who wants to learn more about your company and products. We won’t waste time trying to market to people who don’t want or need what you have to offer. Instead, we’ll produce blog posts, product features, email newsletters, social media content and more that connects with the customers you want to do business with.

After visitors arrive at your website and express interest in your services, we’ll give them the opportunity to take the next step, whether it’s signing up for a weekly newsletter, contacting your team or downloading a whitepaper. Inbound marketing gives you the chance to build trust while channeling customers through your marketing funnel without being too pushy.

With a coordinated approach to your web content, blog, social media, email marketing and more, we’ll reach people who are looking for businesses like yours. Parkway Digital’s inbound digital marketing services are customized, targeted and number-driven. We track which sources your website visitors and new customers come from and measure the results of your campaigns to improve your content strategy along the way.

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