Flexibility is the most important quality a startup can have

With company’s like 43 North and The Awesome Foundation laying roots in Buffalo lately, it’s important to discuss the effect that startup businesses can have on our community and how they can thrive. Our city is in the middle of a resurgence and the nation has started to notice. Something to consider for the entrepreneurs setting their sights in Buffalo? Remain open-minded to the opportunities around you and the feedback you receive from your users! It’s tough to let an original idea morph into something you might not have originally foreseen but you’ll be better off for it. Trust us!

Did you know that YouTube was supposed to be a dating website? The original website spit out a “dating video” at random. Their motto was “Tune in, hook up.” No one was using the service even when they offered to start paying them to do so. The creators gave it some thought and decided that some videos were better than no videos on the site, so they opened it up and allowed users to upload videos of anything and they responded. YouTube can now boast they have over 1 billion users and that 300 hours of video gets uploaded to the site every minute!

Wrigley originally gave gum away to their customers for free when they purchased baking powder and soap but the gum quickly became the more popular item. 3M was only trying to create a better adhesive for the aerospace industry. Avon was supposed to sell books, not makeup. You can see why flexibility is so important for startups to have. Blockbuster is a great example of a company that remained stagnant and because of that no longer provided a valuable service to its users. However, Redbox and Netflix, among others quickly saw the opportunity and seized it.

At Parkway Digital, we love working with organizations that are dedicated to our city. Let us help your startup with whatever it needs to succeed in the City of Good Neighbors – ideation, strategy, advertising, social media and more!

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