One of our favorite platforms for email marketing at Parkway Digital is MailChimp. While they have a number of wonderful easy-to-use features, the recent addition of Brain (allowing for full automation) makes MailChimp our go-to for reaching clients through their email. Automation, set up correctly, will increase your growth almost immediately with just a bit of initial set-up. We have also outlined a number of ways to utilize the tools available to garner better marketing results for your organization. Follow these tips to make your next email campaign a success!
People are oversaturated with messaging and advertising all day long. If you can get your point across using a story, people are more likely to engage with your brand. In a technical and digitally-focused world, human connection is craved by your users. It’s also incredibly powerful. Creating an emotional connection can keep your customer base invested long after the initial touchpoint.
For example, buttons that say “Sign-up Now”, “Join Today,” or “Find out How” will easily direct users to where you want them to go. The call-to-action should stand out and give your audience a simple and short task to complete. Look at the image below. “Sign Up Free” jumps right off the page, sparking interest immediately.
A landing page is where your client will find themselves after clicking on a marketing call-to-action. Creating specific landing pages on your website will increase your conversion rate too! Add a form on this page to collect their information – like an email address. When your clients enter your website, they will find the exact information they were expecting. This is create an enjoyable user experience for them.
Think of how many emails you have deleted before you even opened them. Maybe it was the company they were sent from. Maybe it was because the subject didn’t entice you? When creating your subject line, you have only a few words to grab your reader’s attention. A few questions to consider: What is the objective of the email? What do you want the audience to do? Why should they open your email? These answers should inform everything you write thereafter.
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