If you use Google+, whether for yourself or your business, you probably received an email from Google with the subject line, “Your personal Google+ account is going away on April 2, 2019.”
While at first this message sounds like it’s just your account disappearing, the truth is that all of Google+ is shutting down in April, including personal accounts and business pages. Google points out in the email that very few people use the platform, which is also known as G+. You could even assume most of these visitors didn’t mean to be on G+ in the first place. Google stated last fall that “90 percent of Google+ user sessions are less than five seconds.”
Despite very few active users, lots of people have Google+ profiles or pages. That’s because when you signed up for other Google accounts, a G+ profile was automatically created. This means maintaining the platform is a big undertaking – one that’s no longer worth Google’s resources.
When you receive an email from Google about your account, you likely don’t need to take any further action. Your other Google accounts (Gmail, Google Photos, Google Drive, Google Maps, Google My Business, YouTube, etc.) will not be affected. If you want to save the images and posts from your profiles, follow the instructions Google provides in the email.
Some websites link to a G+ business page within their header or footer, along with other social media profiles like Facebook and Twitter. Before your profile deactivates, you should remove this link for a better user experience for your website visitors.
As soon as February 4th, you won’t be able to create new profiles, pages, communities or events on Google+. There are also reports that the ability to post new content will be removed before the April 2nd shutdown date. If you’re using a G+ page to connect with your customers, we recommend shifting your attention to Google My Business’s post feature.