Studio News

Parkway Digital is officially a Mailchimp Partner

By January 27, 2020No Comments

We’re thrilled to announce that Parkway Digital is now a Mailchimp Expert as a part of their Partner Program. This endorsement from our go-to email marketing platform means we’re serving our clients with high-quality email marketing know-how.

As a member of the Mailchimp Partner Program, Parkway has access to exclusive resources and insights we can use to help our clients’ businesses grow. Our team is excited to incorporate Mailchimp’s latest features and best practices into engaging, on-brand emails that deliver results!

Not only do we gain access to sneak peeks, tips, tools and webinars, but we also have 24/7 Mailchimp support. The dedicated support team at Mailchimp is ready to help us any time we need it! The Partner Program also gives us the opportunity to connect with other digital marketers. We’re showcasing our best work in Mailchimp’s Expert Directory too.

Our Mailchimp Capabilities

We love Mailchimp for a lot of reasons. It’s straightforward, so our clients can build their own emails. Yet, we still have the ability to utilize more advanced features, like sending targeted automations. Thinking about adding email marketing to your digital marketing mix? You should!

These are just a few of the things we can help you with:

Template Design

Our email campaigns are designed to capture your readers’ attention and highlight your brand. We build each of our clients’ email templates with responsive design in mind to ensure your emails look good across all devices. We’ll make sure your call to action is visible on screens of all sizes too.

Content Creation

From catchy subject lines to bold calls to action, we craft copy that grabs your readers’ attention – before they hit the delete button. We encourage your email subscribers to take the next step with your brand, whether they’re reading your monthly newsletter or reviewing the virtual shopping cart they abandoned.

Digital Marketing Integrations

Mailchimp integrates with other digital tools, including online stores, Facebook custom audiences and Google Analytics. With a data-driven approach, we can use Mailchimp’s insights and integrations to experiment with new email marketing tactics for your business!