Website Design

Pairing childcare marketing solutions with a touch of whimsy

ParentSeek website screenshot desktop display
CLIENT
ParentSeek
YEAR

2019

DELIVERABLES
  • Website Design
  • Digital Advertisment
  • Digital Strategy
  • Content Creation

Daycare center owners are very busy people. To catch their attention, Parkway created an engaging, subscription-based learning platform with comprehensive resources and just a touch of whimsy.

Today’s moms and dads turn to Google when they need, well, just about anything – including child care. ParentSeek helps child care professionals up their game online to connect with new parents. We built ParentSeek a digital footprint of their own that proves they know what they’re talking about. Responsive web design and a speedy load time help ParentSeek reach child care center directors constantly moving between staff meetings, lesson planning and community events.

ParentSeek website blog page screenshot on tablet display
ParentSeek responsive website design on phone display

Developing an integrated all-digital strategy

ParentSeek’s modern, informative website has everything child care professionals need to reach new parents. When a daycare provider is ready to start learning, all they have to do is subscribe to the ParentSeek membership that fits their budget! And thanks to a few website integrations, all ParentSeek has to do is watch their digital community grow.

To point child care professionals in the right direction, Parkway implemented a digital strategy that includes search-optimized content, social media marketing, automated emails and targeted ads. Each piece of ParentSeek’s integrated strategy carefully guides daycare owners and directors through the steps it takes to become ParentSeek’s newest member!

“Since starting with the Parkway team, our center is full and not a morning goes by that our email is not full of inquiries. No one else has accomplished that for us.”
Lynne Sutton, Daycare Owner