More and more we see businesses using Snapchat to their advantage. Maybe it’s because more people and businesses are starting company accounts that Snapchat continues to expand their offerings or vice versa? Either way, we’re happy. Snapchat announced this week that you can now link your snaps to websites. This is beneficial to users, brands and advertisers by adding functionality for it’s users. Ultimately, increasing organic traffic to websites and by providing analytics.
Marty Swank makes a great point, “Snap Inc. launched a Paperclip feature for the platform, which lets anyone attach a link to a Snap before it’s shared. The tool gives Snapchat a leg up on rival Instagram, which doesn’t allow anyone to post links other than by putting it in their bio – forcing everyone to ruin a post with overly promotional phrases like “link’s in my bio.” And that’s not all they added… Snap Map was introduced allowing users to locate their friends through the app. In addition to new voice filters and customizable backdrops.
In doing so, Snapchat just made itself very valuable to businesses. It already had the visual nature that everyone desires from a social media platform. Think of Instagram’s success, check out Facebook stories and read this article on video. It’s a sad fact that our attention spans are getting shorter and shorter. If your demographic happens to be on the younger side, then this is the platform for you. Teenagers ranked Snapchat ahead of its social media competitors. “Millennials from the ages of 14 to 25 now turn nearly equally to TV and social media as a source of news content.” We might go as far as saying that Snapchat is as powerful as TV?
With 2.8 billion snaps created every day, Snapchat is a force to reckoned with. If your business hits all the sweet spots (younger demographic, visual content, authentic company culture) and you haven’t created an account yet, we’d suggest it. The potential reach and exposure your company can achieve is growing every day!