Wherever there are people, there will be ads. The Super Bowl might be the best example of this. It’s one of the biggest sporting events of the year, with more than 100 million people tuning in most years. We’re all football fans, advertising geeks and never going to say no to wing dip, so we’re pretty into the big game. This isn’t the place to talk about how much we hate that the Patriots won or the merits of chip dip, so let’s dive into the ads.
3 Super Bowl Ads We Loved
You can’t hate Dalmatians, Clydesdales or Bob Dylan. This was a sweet, simple way to reinforce Budweiser’s commitment to clean energy. It was a good follow up to last year’s ad highlighting disaster relief efforts.
We also love how Budweiser created more than just a TV commercial. The week of the big game, Atlanta (the host city) was completely powered by wind energy thanks to Anheuser-Busch InBev. We also got to know Alice, the Dalmatian featured in the ad, with this adorable WeRateDogs partnership.
This is April. She’s the star of the new @budweiserusa Super Bowl commercial. Wanted to introduce you to her clip clop friends before it airs. They really like carrots. 14/10 for all #partner pic.twitter.com/sxkfduSNcI
— WeRateDogs® (@dog_rates) February 3, 2019
Lots of brands use their Super Bowl spot to highlight their community partnerships. We think Verizon did a great job of creating a campaign that connected the NFL, first responders and Verizon’s product.
The Washington Post
This year’s big game lacked political statements, with the exception of The Washington Post’s “Democracy Dies in Darkness.” Honestly, it wasn’t all that political, but in a sea of boring ads between boring football drives, this one caught our attention with its powerful message.
1 That Missed the Mark
Devour Frozen Foods’ ad doesn’t deserve to be shared here. If you didn’t see the microwavable meal ad, consider yourself lucky and move on with your day. We, unfortunately, caught this one with full attention. Its riff on addiction (and living with an addict) was insensitive and offensive. Trying to soften it with innuendo didn’t make it better.