Innovation

Video marketing trends you’ll see in 2020

By December 16, 2019 No Comments

The use of video in digital marketing is growing quickly and there are no signs of it stopping in 2020. Video is revolutionizing the way that we consume content; it’s interactive, highly visual and entertaining. Almost 80% of people watch videos online every week. Even more remarkable is that 72 percent of customers prefer learning about a product or service through video.

Video continues to rise and it should be a part of your 2020 marketing strategy — if it’s not already. These are just a few of the video marketing trends we think businesses will invest in in the coming months and throughout 2020.

Dynamic Screen Transitions

Screen transitions are a great way to add dimension to your videos when moving between different scenes or shots. Simple changeovers like screen wipes, pushes, fades, rotations seem to be out for the upcoming year, while more dynamic shifts are in.

It’s important that your transitions add a strong, dynamic effect while remaining smooth. Too many transitions in a video can be overwhelming and distracting, but when used tastefully, dynamic transitions can take your video footage to the next level. In 2020, you’ll see more colorized glow, RGB color replacement, kaleidoscope effect, multi-frame transitions, split-screen and blur dissolve.

Plugins such as Motion Array and Film Impact allow you to purchase screen transitions and install them into your preferred video editing software so you can easily add this video editing trend into your videos.

Monochrome Effect

Often, when we see the word monochrome, we think of black and white. Monochrome actually contains variations of one single color, whether blue, green, red, etc. Black and white footage includes different shades of grey, ranging from black to white.

Monochromatic adjustments have become frequent in the graphic design and photography world. More recently, we’re also seeing the technique trending in video marketing. Moving images portrayed as a single hue add a dramatic effect to your video. Typically, this effect is used as a design element in specific scenes rather than throughout an entire video.

Fonts

Choosing the right typography for your video is crucial. Because most videos are being watched on mobile devices rather than desktops, bold and heavy-weight fonts result in better readability on small screens. As for style, we’re leaving the classic, standard fonts in 2019. We think more creative, decorative fonts are in store for 2020.

User-Generated Content

With video so prevalent in 2020, user-generated content is going to be essential if you want to release content regularly. Brands are going to be using more marketing content created by influencers, employees or customers because, simply put, that means less work for the brand itself.

Additionally, consumers gravitate toward content produced by everyday customers because they want to see a more authentic take on the brand and its products or services. User-generated content gives consumers a less scripted, more day-to-day or behind the scenes look, rather than something crafted by the brand to promote itself in the best light.