Now is the time to look ahead and predict how the web will continue to evolve in the coming year. What design trends should you be aware of, and how can you adapt your skill set to stay ahead of the curve in website design and development.
Last year solidified flat design as a standard — partly thanks to Google’s Material Design visual language — responsive design finally become mandatory, and progressive web apps that can run offline became the next big thing.
How can the following trends inspire website design? What does this year have in store for us as far as development? We have compiled a list of things to look out for:
1. Card design and grid layouts – Rooted in graphic design principles, modular design and grid pattern is certainly sticking around in 2017. It’s a foolproof way to create a clean, accessible website that keeps users interested.
2. VR and 360º video – VR finally went mainstream in 2016 and can now be experienced in the browser meaning 360 video and Facebook Live are starting to demand it.
3. Micro-interactions– Simple gestures and visual feedback will become part of the natural way we interact with our mobile devices (like pulling down the Facebook browser to refresh) and is a powerful way to build habits with users while also adding an element of surprise.
4. No more mystery in design (and content) – Humanizing your brand was a technique that designers started to employ and has no sign of stopping. Adding a level of transparency to your process benefits client interactions as well.
5. Conversation – Intelligent conversational bots will begin to leave the confines of messaging apps and permeate web experiences increasing helpfulness and efficiency.
6. Movement – Cinemagraphs (high-quality videos or GIFs that run on a continuous loop), animated logos, and kinetic typography – have become a popular way to add movement and visual interest to otherwise static pages.
7. Nostalgia – Used in design, nostalgia can appeal to the audience on a sentimental level based on a utopian past rather than reality. No matter how much technology advances and the modern world progresses, nostalgia—the notion of longing—remains an essential human condition.
8. A focus on typography – Whether it’s used minimally, boldly or brightly, there is a heavy reliance on typography alone to deliver the message.
9. Collaboration between designers and developers – Collaboration between designers and developers on any design project is essential for creating a beautiful, yet functional design. Without the proper alignment and synergy of skill sets, the user experience you provide your users will lack efficiency, engagement, and value.
10. Layouts that let content shine (SEO) – We begin to realize that people visit websites for their content and that as designer’s we have an ultimate role to present content in an intuitive, efficient, and delightful way.