YouTube Optimization: Using CTAs and Playlists to Increase Engagement

YouTube offers brands access to over 1.5 billion monthly users. However, 500 hours of new video content is uploaded to YouTube every minute. Standing out among these 720,000 hours of content added to YouTube each day is no easy task.

Engagement on your videos is most likely one of the most influential factors affecting how your videos cut through the clutter to rank in search results. You can increase your engagement using CTAs throughout your videos and organizing your videos into playlists.

Using CTAs

A call to action (CTA) directly asks your audience to complete an action. In advertising, you’re likely asking viewers to sign up for a free trial or buy your product. On YouTube, common CTAs ask viewers to like, share or comment on the video, as well as subscribe to your channel.

These actions generate engagement in the form of likes, comments, shares and subscribes on your videos. Engagement factors strongly correlate with a video’s rank in YouTube’s search engine results pages.

Make it a habit to directly ask your audience to engage within your videos. Do this out loud and with visual callouts. You can also include these CTAs in your video description.

Creating Playlists

Compiling related videos from your channel into playlists helps organize your content in a way that is helpful for both viewers and YouTube. After one video ends, the next will automatically begin.

Using playlists keeps viewers on your channel longer, creating a connection between the viewer and your brand. If each of your videos includes a CTA, you’re increasing the number of times viewers are exposed to your call to action. Both of these benefits can lead to increased engagement on your individual videos.

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