Analytics
Your digital channels are collecting data all day, every day. Not sure what to do with it all? Don’t worry; not only do we know exactly how to use it, we’re really excited about taking a deep dive into all those numbers. We’ll use them to make smart decisions about strategy, targeting and ad creative, fine tuning as time goes on to make your digital marketing both efficient and effective.
Using insights to reach your business goals
Our clients use digital marketing to reach their business goals, and we’re excited to help you reach yours too. Together, we’ll outline just what goals you’re looking to achieve, so we can celebrate with you when your brand new website, targeted ad campaign or focus on search engine optimization helps you meet them.
Without keeping a close eye on the data collected each time someone sees your ad or visits your website, you’re not using digital marketing to its full potential. Parkway’s holistic approach to analytics will help you to see what you’re doing right and where a few changes might be necessary. Even just a few tweaks, guided by the numbers, can make a big difference in your digital campaigns. Whether we’re working on a website analysis with Google Analytics or keeping an eye on your Facebook or Instagram insights, our goal is helping you meet yours.
The digital strategies we create for our clients are based on lots of research, the latest best practices, and past successes and failures (because sometimes, a really terrible ad is a better teacher than a pretty decent one). Overtime, Parkway Digital uses your unique data to optimize your digital footprint with updates to user experience, ad placement and content, doing more of what works and less of what doesn’t.
