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Perspective.

Sparking conversation about all things digital

We’re in the business of growing, progressing and evolving. We stay in the know with our heads in industry publications and our hands on the latest technology. Our passion for the latest and greatest drives our love for digital and it wouldn’t be fair to keep it to ourselves. Find out what we’re learning and how we’re applying it to our daily grind.
 
Search Engine Optimization
July 26, 2022

The Role of E-A-T in SEO

The Google Page Quality Rater Guidelines, introduced in 2014, explain the importance of expertise, authoritativeness and trustworthiness (E-A-T). Although it might seem like common sense that a high-quality webpage should have these qualities, what Google considers expert and trustworthy can…
Studio News
July 5, 2022

Parkway welcomes summer intern

This summer Parkway is welcoming Ben Pinkowski, an intern from Hamburg, New York. Ben is a rising senior at Case Western Reserve University in Cleveland, studying Marketing and Accounting. During the internship, he will be learning about all aspects of…
Content
March 21, 2022

So you want to start a podcast?

Podcasting has become a force to reckon with in the digital marketing world. Edison Research discovered that about 41% of Americans listened to a podcast in the last month and podcast listeners increased by almost 30% since 2018. If you…