March 15, 2023
What is SEO really for? SEO as part of a digital strategy
Your website has at least a couple of different types of content. Depending on how complex your site is and who it serves, you may have quite a few. Pages provide general information about your company, while posts offer informative…
March 15, 2023
Parkway brings home 1 Silver ADDY
In advertising, March is awards season. It’s the time when agencies from across Buffalo come together for our AAF chapter’s American Advertising Awards and celebrate the industry’s best and brightest. This year brought some steep competition. With a record-breaking number…
March 1, 2023
Insourcing or outsourcing: Which is right for you?
When it comes to marketing, businesses have two options. They can either insource with their own internal marketing team or outsource projects to an external agency. But the decision shouldn’t come down to the flip of a coin. As an…
February 22, 2023
Why (and how) collaboration fosters better website content
Over 70% of small businesses have their own website. As more and more follow suit, it’s important for business owners to consider how their website comes across to customers. Everyone knows that an attractive design is a major asset when…
February 15, 2023
Why your marketing is an investment, not an expense
A lot of businesses face the same challenges, no matter what industry they belong to or what size they are. It’s all about standing out from the competition to drive sales that lead to profits. It’s often good marketing that…
February 8, 2023
Why the latest Google helpful content update is a big deal
We use search engines to find the answer to any question in the blink of an eye. We gravitate toward those first couple of results. After all, Google lists them at the top because they’re the most relevant and informative,…
January 30, 2023
4 UX best practices for your website content
What makes a website user experience successful? Is it the design elements, the content or the functionality? We’d argue it’s a combination of all three, though we have to give extra credit to strategic content that reflects user experience (UX)…
