January 13, 2020
Developing a content distribution strategy
It’s easy for the content your business creates to get lost in the crowd. Simply creating good content isn’t enough to get noticed. Social media posts, news articles, how to guides and emails constantly bombard your potential customers. Developing a…
January 6, 2020
The best way to spend a winter weekend in Buffalo
Mother Nature has been extremely kind to Buffalonians so far this year, but winter is far from over. It's time to start getting creative with cold weather activities. Luckily, it's pretty easy to keep busy in the Queen City this…
January 2, 2020
Y2K was no hoax
Y2K was 20 years ago this week and we seem to have forgotten what it was really like to live through the Y2K crisis. Worse yet, many Y2K people now regard as a sort of prank or hoax in pop culture.…
December 23, 2019
A brief history of accessibility online
We hear the terms “accessibility,” “ADA compliant,” “508 standard” and “WCAG compliant” thrown around during many web development projects. However, experts on the topic rarely agree upon what the terms mean, let alone what to do about them. This confusion…
December 16, 2019
Video marketing trends you’ll see in 2020
The use of video in digital marketing is growing quickly and there are no signs of it stopping in 2020. Video is revolutionizing the way that we consume content; it’s interactive, highly visual and entertaining. Almost 80% of people watch…
December 9, 2019
Building a business: Lessons from Parkway Digital’s first 5 years
When Rob and I started this venture in 2014, I don’t know if we ever thought we’d be lucky enough to build a company like Parkway. It’s been a mixture of luck, talent and persistence that brought us to where…
December 5, 2019
Parkway Digital’s winter reading list
Cuddling up in a blanket by the fireplace with a good book and hot cocoa in hand sounds like the perfect winter evening to us. Here are some books we’re going to be reading this season: Jenna Little Fires Everywhere…
December 2, 2019
Case study: Maximizing distribution with a targeted campaign
When the National Commission on Certification of Physician Assistants (NCCPA) announced earlier this year that its certification exam would be getting a lot harder, physician assistant (PA) students, faculty and universities panicked. A harder exam means a lower pass rate,…