Perspective & Ideas about Digital Marketing

July 11, 2019

7 Steps for filling your summer sketchbook

During the summer, you’ll find Parkway team members scattered up and down the east coast on road trips, family vacations and following their favorite bands. One of our favorite ways to document our summer getaways is a travel sketchbook, filled…

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Digital Marketing Trends

July 8, 2019

A business owner’s guide to geofencing

Two of our favorite features of digital marketing are: How personalized and targeted ads can be; and The ability to tie conversions to specific ads and platforms. As geolocation technology becomes more widely available and applicable, we’re excited to add…

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Perspective

July 1, 2019

What inspires the Parkway team?

As a creative team, we’re constantly looking for inspiration to fuel our next project. Of course, you can’t go wrong with a Pinterest search and we’re always scrolling through Instagram to see what other creatives are up to. But for…

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Advertising

June 17, 2019

Everything you need to know to create UTM codes

One of the best things about digital marketing is how easy it is to track. It can be hard to determine how many sales are because of a billboard near your store. Online, it’s possible to constantly monitor where your…

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Business owner looking at Instagram on smartphone

June 10, 2019

How to increase engagement on your Instagram posts

Instagram is one of our favorite tools for connecting with potential customers organically. We think it does a great job of creating communities around brands, locations and causes. Interaction among users is one of the best parts of Instagram. It’s…

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Design

June 3, 2019

The power of nostalgia in design

For longer than the Parkway Digital team has been designing together, nostalgia has been a design trend. We see this preference for “authenticity and heritage over novelty and notoriety” in branding and web design. The power of nostalgia plays a…

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Studio News

May 27, 2019

What’s in a name? There’s a lot in ours

If you’re curious about where the name Parkway Digital comes from, you’re not alone. We get that question a lot. Where did it come from? Why did we choose it? What does it mean? It makes sense that you’re wondering.…

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Studio News

May 20, 2019

Parkway wins 2 Graphic Design USA awards

Earlier this year, Parkway Digital submitted some of our favorite work from the last few months to Graphic Design USA's annual American Web Design Awards. We were lucky enough to claim wins in both 2017 and 2018 and were looking…

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Business owner updating blog post on laptop

Search Engine Optimization

May 13, 2019

How to update old blog posts for SEO

As digital trends shift and our team grows, we are taking more time to share informative content on our blog. There are two reasons we prioritize our own content marketing: We love sharing our knowledge with our clients. Really. We…

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Sparking conversations about all things digital.

7 Steps for filling your summer sketchbook

A business owner’s guide to geofencing

What inspires the Parkway team?

Everything you need to know to create UTM codes

The power of nostalgia in design

What’s in a name? There’s a lot in ours

Parkway wins 2 Graphic Design USA awards

How to update old blog posts for SEO

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