Sparking Conversation About All Things Digital

December 28, 2021

Year in review: 12 moments from 2021 we won’t forget

We love reading our friends’ and families’ year in review letters, whether they sent them in the mail or put them in an Instagram caption. We love these recaps so much, we wanted to do one ourselves! Parkway had a…

Parkway Digital

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Perspective

December 20, 2021

The holiday traditions we love

We’re slowly embracing the holiday spirit at Parkway. We decked out our window for Lancaster’s seasonal transformation to Christmasville. We also sat down to reflect on our favorite traditions this time of year—both past and present. Keep reading for our…

Parkway Digital

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Studio News

December 14, 2021

David joins Parkway’s content team

Meet David, an experienced content manager bringing fresh insight to the Parkway team! David helps clients better connect with their audiences with the latest best practices from the world of content strategy and SEO. In an ever-changing marketing landscape, David…

Dave Kerns

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Perspective

November 22, 2021

Keeping Parkway organized as we grow

Five years ago when I joined the Parkway team, it was only Rob, Chris and I. We printed a paper folder to track time and expenses for each of our projects and yelled down the hall when someone had a…

Jenna Hutzler

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Case Study

November 8, 2021

The Parkway content team adds a new copywriter

2021 has been an amazing year of growth as another member is welcomed to the Parkway team! Jennifer joins the content team as a part-time copywriter with a unique educational background. With a BA in child and family studies and…

Parkway Digital

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Case Study

October 18, 2021

Case study: The impact of content quality over quantity

When a blog has been around for a while, it’s no surprise to see hundreds of posts in the sitemap. Even if you’re only publishing once a week, ten years of consistent posting means 500+ posts. Some of these articles…

Taylor Flynn

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Studio News

October 14, 2021

The journey to Parkway’s new office

Last month, we finally announced our relocation to a completely renovated space in the Village of Lancaster. Truthfully, we’ve been using 5429 Broadway as our mailing address for a while now, after selling our old digs at almost the same…

Parkway Digital

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Search Engine Optimization

October 4, 2021

Using topic clusters to improve SEO and build authority

Let’s face it. Getting a website to rank well on Google can be tricky, especially if Google has a hard time understanding what your website is about. If the content you publish doesn’t revolve around your specific area of expertise,…

Parkway Digital

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Studio News

September 28, 2021

Parkway announces expansion and new home in Village of Lancaster

Parkway Digital has moved to Lancaster! We know you probably have a lot of questions, which we’re more than happy to answer. Of course, we’ll be serving our current clients with the same digital marketing services. We’re also looking ahead…

Parkway Digital

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Perspective.

Sparking conversation about all things digital

Year in review: 12 moments from 2021 we won’t forget

The holiday traditions we love

David joins Parkway’s content team

Keeping Parkway organized as we grow

The Parkway content team adds a new copywriter

Case study: The impact of content quality over quantity

The journey to Parkway’s new office

Using topic clusters to improve SEO and build authority

Parkway announces expansion and new home in Village of Lancaster

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