May 11, 2020
How small businesses can use marketing automation
Incorporating marketing automation in your small business’ digital strategy might seem a little overwhelming. We promise it’s not as complicated as it sounds! Marketing automation streamlines your marketing efforts. It also gives you the power to reach and engage with…
May 4, 2020
Optimizing your website architecture for SEO
A lot of our clients are really excited when they’re able to greenlight a website redesign. It’s a big investment in the future of their business, which is certainly worth celebrating. In this excitement, it’s easy to get wrapped up…
April 24, 2020
How to use geotargeting to increase your ads’ relevance
Geotargeting allows advertisers to reach digital users with relevant ads and messaging based on their location. The more relevant your ad is to a consumer, the more likely they are to consider your product or service. Adding strategic geotargeting to…
April 13, 2020
Designing your website to increase conversions
For most businesses, the purpose of a website is connecting with potential customers. Building and maintaining a website is an investment. Optimizing for conversions helps businesses maximize the return on their investment. Before you can start increasing your website’s conversion…
March 30, 2020
5 Remote work tools we’re using to stay productive at home
These times are... weird. Over the past few weeks, governmental stay-at-home orders have forced so many people to work from home for an indeterminate period of time. While working from home sounds like a dream come true, there are definitely…
March 23, 2020
Parkway Digital is working at full capacity during COVID-19
Parkway Digital is operating at full capacity during the novel coronavirus pandemic. We are lucky to work remotely, prioritizing both our team’s health and our clients’ needs. The services you rely on Parkway Digital for, including website support, email marketing…