Sparking Conversation About All Things Digital

Search Engine Optimization Website Design

October 19, 2020

Designing for SEO: 3 Must-haves for SEO friendly web design

We love creating beautiful websites that help our clients communicate with their customers. However, a great website needs to be more than just nice to look at. Our team uses SEO-friendly web design to make sure potential customers can find…

Parkway Digital

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Website Design

October 19, 2020

Why we love WP Engine

Finding website hosting that is secure, reliable and functional is so important. WP Engine offers a managed hosting platform that specifically caters to WordPress users (like us!). It’s one of the most popular hosting options for WordPress websites, and for…

Kelsie Engert

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Search Engine Optimization

October 12, 2020

Keyword research tools we love

Keyword research is a huge part of SEO. Whether you’re developing a content strategy or building an ad campaign, it’s important that you’re using the right keywords and phrases to attract potential customers to your website! There are plenty of…

Kelsie Engert

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October 5, 2020

Tips to keep in mind when writing for social media

We love social media because it gives businesses an opportunity to build their brand and connect one-on-one with customers. Different from writing newsletters, B2B content or other promotional materials for your business, writing for social media can be a bit…

Kelsie Engert

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Search Engine Optimization

September 28, 2020

How to create an awesome Google business listing

The first time we covered Google My Business on the Parkway Digital blog was in mid-2014. Back then, Google My Business was a portal that pulled together a bunch of existing Google tools into a single, very handy, website. Now,…

Parkway Digital

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September 14, 2020

Using Facebook and Instagram Shopping for your small business

As if social media didn’t already provide enough tools for your business, now you can turn your profile into an online storefront! Is this new feature, appropriately named Facebook and Instagram Shops, right for your small business? What are Facebook…

Kelsie Engert

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Website Design

September 7, 2020

Understanding the basics of web design

Designing a website from scratch can be a bit overwhelming. After all, your website is often the first impression for your customers, and you want to make sure you’re giving them your best angle. Where do you begin? Follow these…

Dana Heider

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Search Engine Optimization

August 24, 2020

Using structured data to connect with more users

You might be hearing the terms “structured data” or “Schema markup” a lot lately. Structured data isn’t anything new, but how search engines are using it has changed, which impacts the way your content appears in the search engine results…

Parkway Digital

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August 17, 2020

Creating a good Instagram bio

Instagram is a great platform for connecting with customers and showcasing your business. Along with your name and profile photo, Instagram gives users 150 characters to display a message of their choosing. This area is called an Instagram Bio, where…

Jenna Hutzler

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Perspective.

Sparking conversation about all things digital

Designing for SEO: 3 Must-haves for SEO friendly web design

Why we love WP Engine

Keyword research tools we love

How to create an awesome Google business listing

Understanding the basics of web design

Using structured data to connect with more users