Sparking Conversation About All Things Digital

Perspective

September 11, 2023

The silent struggle: Why employees hesitate to share ideas

Recently, I (that is, Summer, one of Parkway’s copywriters) went out on a whim and pitched an idea to the team at Parkway. This was a pretty big deal to me; I was confident that my proposal was strong and…

Summer Phillipson

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Design

August 21, 2023

6 Design realities: What it’s really like to be a graphic designer

There are a lot of perceptions about what it’s like to work as a graphic designer. Many people think we’re all fine artists in our free time. Others think that coming up with designs is pretty quick and easy, or…

Tyler Schwab

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Search Engine Optimization

August 14, 2023

EEAT guidelines explained: How experience, expertise, authority and trust impact SEO

These days, EEAT is one of the biggest buzzwords in SEO and content creation. While Google isn’t worried about what you’re having for dinner, it is constantly concerned with your website’s Experience, Expertise, Authoritativeness and Trustworthiness. EEAT is a pretty…

Summer Phillipson

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Perspective

July 24, 2023

The power of “no” in business

In business, many believe success lies in how many clients you have. Yet, in my experience, this perception couldn’t be further from the truth. Building a thriving business isn’t about sheer volume. Rather, success comes from fostering meaningful relationships with…

Chris Reilley

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Perspective

July 17, 2023

The reality behind the rhetoric: 7 candid copywriter confessions

I, Summer, have been a copywriter for five years now. It’s one of the first major milestones I’ve reached in my career. In that time, I’ve written for just about every industry in many content forms. But if there’s one…

Summer Phillipson

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Content

July 10, 2023

Developing a content distribution strategy

It’s easy for the content your business creates to get lost in the crowd, no matter how good it is. Social media posts, news articles, how-to guides and emails constantly bombard your potential customers. To break through the noise, you…

Summer Phillipson

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Email Marketing

July 5, 2023

Small business email marketing 101: Turn these best practices into results

Every day, 99% of consumers check their email. And despite only about 20% of emails being opened, email marketing still brings in the average business $36 for every dollar spent. That makes email marketing one of digital marketing’s greatest returns…

Summer Phillipson

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Perspective

June 26, 2023

Redefining the agency work week: Our journey to balance and productivity at Parkway

Historically, if you work at an agency, you can expect to work. A lot. When we started Parkway, a 50+ hour week wasn’t uncommon. As founders, this felt reasonable; we were willing to put in work to get the business…

Chris Reilley

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Strategy

June 19, 2023

Amplify your content’s reach and impact with content repurposing

How long does it take to produce a piece of content? On average, 52% of marketers reported spending between one and six hours to create a single piece of content. Another 25% said it took them even longer, giving a…

Summer Phillipson

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Perspective.

Sparking conversation about all things digital

The silent struggle: Why employees hesitate to share ideas

6 Design realities: What it’s really like to be a graphic designer

EEAT guidelines explained: How experience, expertise, authority and trust impact SEO

The power of “no” in business

The reality behind the rhetoric: 7 candid copywriter confessions

Developing a content distribution strategy

Small business email marketing 101: Turn these best practices into results

Redefining the agency work week: Our journey to balance and productivity at Parkway

Amplify your content’s reach and impact with content repurposing

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