Sparking Conversation About All Things Digital

Website Design

January 30, 2023

4 UX best practices for your website content

What makes a website user experience successful? Is it the design elements, the content or the functionality? We’d argue it’s a combination of all three, though we have to give extra credit to strategic content that reflects user experience (UX)…

Parkway Digital

Love0

January 23, 2023

To hashtag or not to hashtag: Do they matter in 2023?

We saw hashtags on social media for the first time back in 2007 and now it’s 2023… so, are hashtags even still a thing? Maybe you still throw a few hashtags into the bottom of your posts or maybe you…

Parkway Digital

Love0

Studio News

January 16, 2023

Parkway moves on up (upstairs, that is)

After months of renovating the second floor of our Lancaster office, we are happy to say it’s finally complete! We’ll be decorating forever, but the functional workspaces and overall aesthetic are finished–and looking pretty good, if you ask us. The…

Parkway Digital

Love0

Website Design

January 9, 2023

Refine your customer journey experience with 5 steps

Before your prospects become your customers, they go through a series of steps that make up the customer journey. Every business has its own customer journey. No matter how you obtain your customers, you should be trying to make their…

Parkway Digital

Love0

Content

January 2, 2023

5 Words and phrases you probably don’t need

When writing website content, ad copy and even captions for social media, it’s important to get to the point. Why? Because adding unnecessary words in a sentence can clutter content and overwhelm your reader. No one wants to trip over…

Parkway Digital

Love0

Content

January 2, 2023

5 Digital marketing trends to try in 2023

2023 is officially here, and it’s time to dive right into your marketing plan. The new year brings new opportunities to update and optimize your marketing efforts. But before you get started, it’s important to know where the industry is…

Parkway Digital

Love0

Search Engine Optimization

December 26, 2022

6 SEO myths and misconceptions you can ignore

Wait, what’s SEO again? If you’re not familiar with this acronym, SEO stands for search engine optimization. According to Moz, SEO is “the practice of increasing the quantity and quality of traffic to your website through organic search engine results.”…

Chris Reilley

Love0

Content

December 19, 2022

5 Types of interactive content to add to your website

Interactive content relates to material that encourages audiences to actively engage with content. Traditionally, most website content is static, meaning users consume the material by simply reading or watching what’s on their screen. While static content is still important, interactive…

Parkway Digital

Love0

Studio News

December 19, 2022

From rec volleyball to secret Santa, 2022 was a big year!

We look forward to the letters, emails and social media captions discussing the ups and downs of the past year. Why? Because no matter how the year goes, we learn lessons and make memories. Since yearly recaps are so much…

Parkway Digital

Love0

Perspective.

Sparking conversation about all things digital

4 UX best practices for your website content

Parkway moves on up (upstairs, that is)

Refine your customer journey experience with 5 steps

5 Words and phrases you probably don’t need

5 Digital marketing trends to try in 2023

6 SEO myths and misconceptions you can ignore

5 Types of interactive content to add to your website

From rec volleyball to secret Santa, 2022 was a big year!

Get in Touch