Sparking Conversation About All Things Digital

Studio News

March 23, 2020

Parkway Digital is working at full capacity during COVID-19

Parkway Digital is operating at full capacity during the novel coronavirus pandemic. We are lucky to work remotely, prioritizing both our team’s health and our clients’ needs. The services you rely on Parkway Digital for, including website support, email marketing…

Taylor Flynn

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Perspective

March 18, 2020

16 Buffalo Instagram accounts the Parkway team is obsessed with

If we had to choose just one social media platform, we’d pick Instagram without even blinking. Whether we’re looking for creative inspiration, a good laugh, a photographer or where to grab lunch, we turn to the ‘gram. Clearly, Instagram is…

Parkway Digital

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Advertising

March 16, 2020

4 Questions to ask your ad agency about a cookieless future

Google announced in early 2020 that its Chrome web browser would phase out third-party cookies over the next two years. Google’s statement followed similar decisions by Apple, Microsoft and Mozilla. Digital marketers are reacting to Google’s announcement with shock, calling…

Taylor Flynn

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Innovation

March 11, 2020

Why you should be using video in your marketing mix

Eighty-five percent of businesses use video as a marketing tool, and even more notable, 92% of marketers who use video say it’s an important part of their marketing strategy. Why? Video conversion rates outperform any other digital marketing platform. According…

Kelsie Engert

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Studio News

March 9, 2020

Parkway Digital takes home 2 silver ADDYs

No project leaves the Parkway Digital office until we’re confident it is the solution our clients are looking for. We take pride in every design, every strategy and every post we create. There are a few jobs every year that…

Parkway Digital

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March 2, 2020

Designing for the Instagram grid

It's no secret that our favorite social media platform at Parkway is Instagram. While Facebook, Snapchat and Tik Tok have pigeonholed themselves into specific age demographics, Instagram has adapted to the changing times, appealing to a wide range of ages.…

Parkway Digital

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February 24, 2020

5 Tips for standout social media graphics

Social media is a must for companies looking to connect with customers. One of the best ways to show followers exactly what your brand is about is with beautiful images designed specifically for your social channels. Beautiful, on-brand social media…

Jenna Hutzler

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Case Study

February 17, 2020

Case study: Redesigning to maximize conversion rate

Finding a general contractor or construction company to take on small jobs feels almost impossible lately. When you do get a trustworthy recommendation, contacting the business is just as difficult. Broken websites, ignored calls and unreturned emails are unfortunately pretty…

Chris Reilley

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Website Design

February 10, 2020

2020 Web design trends to watch for

Web design trends are constantly changing and evolving year to year. We officially entered a new decade; the web itself is now just over 30 years old! Web designers are taking full advantage of the platform’s wide-ranging, evolving capabilities. Check…

Dana Heider

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Perspective

Sparking conversation about all things digital