News & Perspective

Sparking conversations about all things digital.

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Search Engine Optimization
November 18, 2019

Meet Google’s BERT update

Google’s algorithm is constantly changing. In 2018 alone, there were over 3,200 updates to the formula Google uses to determine what search results you see. The latest change is bigger than most. It's titled Bidirectional Encoder Representations from Transformers and…
Disney+ fails fast - What can we learn?
Perspective
November 14, 2019

Disney+ fails fast

By now, you’ve probably heard all about Disney+, the new streaming service home to iconic Disney movies, Pixar favorites, the Star Wars franchise and more. In the last few days, Disney+ captured headlines for more than one reason. Yes, it's…
White earphones on wood desk
Studio News
November 11, 2019

Parkway Digital’s favorite podcasts

Podcasts have steadily increased in popularity, and not just for Millenials. The catalyst? Last year, Spotify added podcasts to its subscription music service. Podcasts support our busy schedules and our affinity for multitasking. Here are some of Parkway's favorites: Rob…
Studio News
November 10, 2019

Getting to know Kelsie

Hometown: Barker, NY What is your background in? My background is in advertising and public relations. What do you work on primarily? I primarily work on creative writing pieces, as well as digital and social media content. What do you wish…
Studio News
October 17, 2019

Getting to Know Dana

Hometown: North Tonawanda, NY What is your background in? Before Parkway, I started my career as a graphic designer in marketing for a real estate company in Buffalo. What do you work on primarily? I work mostly on web design…