Sparking Conversation About All Things Digital

Website Design

January 11, 2021

The future of WordPress: 3 WordPress trends for 2021

Parkway relies solely on the WordPress content management system, so the updates WordPress announces each year shape how we design and develop websites for our clients. This year’s WordPress trends are both a continuation of past years’ changes and driven…

Kelsie Engert

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Perspective

December 28, 2020

Adapting our approach to digital marketing for 2020

We like to think there are a lot of little things that make Parkway Digital different. Last year, we spent a lot of time figuring out how to communicate all of those little things to prospective clients. After a lot…

Parkway Digital

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Advertising

December 21, 2020

Working with (not against) Google Ads automation

Over the last few years, automation and artificial intelligence have become unavoidable for businesses advertising with Google. What started with discovering related search terms in Keyword Planner has transformed into running Dynamic Search Ads without any keywords at all. It…

Taylor Flynn

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Studio News

December 8, 2020

Year in review: How we spent 2020

This year was a doozy. It somehow lasted three times longer than usual and passed in the blink of an eye at the same time. Although it was different for sure, 2020 wasn't all bad at Parkway! Every single month…

Parkway Digital

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Perspective

December 7, 2020

33 Buffalo small businesses on our holiday wish list

If you're like us, you're loving the local support that's been all over our social media feeds lately. There's nothing Buffalo loves more than to come together for a good cause and this year is no different. Maybe we're more…

Parkway Digital

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Studio News

December 1, 2020

Local causes close to our hearts

This year has been especially hard, here in WNY and around the world. It's the holiday season, and we're excited about giving back to the community that we love. We're holding these nine local causes extra close to our hearts…

Parkway Digital

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Content

November 9, 2020

Case study: Increasing organic traffic with a deliberate content strategy

Updating your blog with relevant, optimized content is one of the best ways to attract both search engines and new users to your website. While it sounds pretty straightforward, a content strategy requires a lot of intentional thought and effort.…

Kelsie Engert

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Search Engine Optimization

November 2, 2020

A conversation with Shaw Photography Co: The importance of an SEO-friendly website

We recently chatted with Brian and Christina Shaw of Shaw Photography Co about the importance of an SEO-friendly website, specifically for photographers. About three years ago, our team built Shaw Photography Co a professional, SEO-friendly website that helped them take…

Kelsie Engert

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Search Engine Optimization Website Design

October 19, 2020

Designing for SEO: 3 Must-haves for SEO friendly web design

We love creating beautiful websites that help our clients communicate with their customers. However, a great website needs to be more than just nice to look at. Our team uses SEO-friendly web design to make sure potential customers can find…

Parkway Digital

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Perspective.

Sparking conversation about all things digital

The future of WordPress: 3 WordPress trends for 2021

Adapting our approach to digital marketing for 2020

Working with (not against) Google Ads automation

Year in review: How we spent 2020

33 Buffalo small businesses on our holiday wish list

Local causes close to our hearts

Case study: Increasing organic traffic with a deliberate content strategy

A conversation with Shaw Photography Co: The importance of an SEO-friendly website

Designing for SEO: 3 Must-haves for SEO friendly web design