Our Perspective on Digital Strategy

Strategy

February 10, 2020

Using email marketing in your marketing mix

Every day, 99 percent of consumers check their email. That's an important statistic to consider when you're thinking about the impact of your email marketing. Email marketing delivers some of digital marketing's greatest return on investment. There are plenty of…

Jenna Hutzler

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Strategy

April 15, 2019

8 Social media skills you need to have

These days, social media platforms are almost unavoidable. If you’re running a successful business, make that 100% unavoidable. Potential customers get basic information about your business from Facebook, like your address, phone number and store hours. They might even shop…

Parkway Digital

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Strategy

February 25, 2019

The best time to post on social media

If you are managing a social media account, even a personal one, you've probably asked yourself this question: When is the best time to post? Your goals probably include engagements, website visits, email signups and purchases. These metrics all increase…

Parkway Digital

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Perspective

Sparking conversation about all things digital

Using email marketing in your marketing mix

8 Social media skills you need to have

The best time to post on social media