Our Perspective on Digital Strategy

Strategy

November 28, 2022

How to build brand consistency (and maintain it online)

There’s much more to building a brand than just creating a logo and placing it on stationery, packaging or merchandise. Because consumers are so active online—and sometimes only online—your entire digital footprint is an extension of your brand. That means…

Parkway Digital

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Strategy

August 23, 2021

4 Ways to improve email open rates

A focus on creativity and simplicity, as well as relevant calls to action, can help you improve email open rates. Finding unique ways to add these elements into your email marketing strategy encourages engagement with your brand and builds your…

Jenna Hutzler

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Strategy

June 8, 2020

Engage with customers using an omnichannel shopping experience

As technology quickly evolves, accelerated by COVID-19, the Internet is becoming an even larger part of our daily lives. We’ve integrated the online world into our offline routines, from social interaction to work to education. The rise of digital has…

Chris Reilley

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Strategy

May 11, 2020

How small businesses can use marketing automation

Incorporating marketing automation in your small business’ digital strategy might seem a little overwhelming. We promise it’s not as complicated as it sounds! Marketing automation streamlines your marketing efforts. It also gives you the power to reach and engage with…

Chris Reilley

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Strategy

February 10, 2020

Using email marketing in your marketing mix

Every day, 99 percent of consumers check their email. That's an important statistic to consider when you're thinking about the impact of your email marketing. Email marketing delivers some of digital marketing's greatest return on investment. There are plenty of…

Jenna Hutzler

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Strategy

April 15, 2019

8 Social media skills you need to have

These days, social media platforms are almost unavoidable. If you’re running a successful business, make that 100% unavoidable. Potential customers get basic information about your business from Facebook, like your address, phone number and store hours. They might even shop…

Parkway Digital

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Strategy

February 25, 2019

The best time to post on social media

If you are managing a social media account, even a personal one, you've probably asked yourself this question: When is the best time to post? Your goals probably include engagements, website visits, email signups and purchases. These metrics all increase…

Parkway Digital

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Perspective.

Sparking conversation about all things digital

How to build brand consistency (and maintain it online)

4 Ways to improve email open rates

Engage with customers using an omnichannel shopping experience

How small businesses can use marketing automation

Using email marketing in your marketing mix

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