Our Perspective on Digital Strategy

Strategy

March 1, 2023

Insourcing or outsourcing: Which is right for you?

When it comes to marketing, businesses have two options. They can either insource with their own internal marketing team or outsource projects to an external agency. But the decision shouldn’t come down to the flip of a coin. As an…

Summer Phillipson

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Strategy

February 15, 2023

Why your marketing is an investment, not an expense

A lot of businesses face the same challenges, no matter what industry they belong to or what size they are. It’s all about standing out from the competition to drive sales that lead to profits. It’s often good marketing that…

Summer Phillipson

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Strategy

November 28, 2022

How to build brand consistency (and maintain it online)

There’s much more to building a brand than just creating a logo and placing it on stationery, packaging or merchandise. Because consumers are so active online—and sometimes only online—your entire digital footprint is an extension of your brand. That means…

Parkway Digital

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Strategy

June 8, 2020

Engage with customers using an omnichannel shopping experience

As technology quickly evolves, accelerated by COVID-19, the Internet is becoming an even larger part of our daily lives. We’ve integrated the online world into our offline routines, from social interaction to work to education. The rise of digital has…

Parkway Digital

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Strategy

May 11, 2020

How small businesses can use marketing automation

Incorporating marketing automation in your small business’ digital strategy might seem a little overwhelming. We promise it’s not as complicated as it sounds! Marketing automation streamlines your marketing efforts. It also gives you the power to reach and engage with…

Parkway Digital

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Email Marketing Strategy

February 10, 2020

Using email marketing in your marketing mix

Every day, 99 percent of consumers check their email. That's an important statistic to consider when you're thinking about the impact of your email marketing. Email marketing delivers some of digital marketing's greatest return on investment. There are plenty of…

Parkway Digital

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Strategy

February 25, 2019

The best time to post on social media

If you are managing a social media account, even a personal one, you've probably asked yourself this question: When is the best time to post? Your goals probably include engagements, website visits, email signups and purchases. These metrics all increase…

Parkway Digital

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Perspective.

Sparking conversation about all things digital

Insourcing or outsourcing: Which is right for you?

Why your marketing is an investment, not an expense

How to build brand consistency (and maintain it online)

Engage with customers using an omnichannel shopping experience

How small businesses can use marketing automation

Using email marketing in your marketing mix

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