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Sparking conversation about all things digital

We’re in the business of growing, progressing and evolving. We stay in the know with our heads in industry publications and our hands on the latest technology. Our passion for the latest and greatest drives our love for digital and it wouldn’t be fair to keep it to ourselves. Find out what we’re learning and how we’re applying it to our daily grind.
All Posts By: Parkway Digital
Search Engine Optimization
July 26, 2022

The Role of E-A-T in SEO

The Google Page Quality Rater Guidelines, introduced in 2014, explain the importance of expertise, authoritativeness and trustworthiness (E-A-T). Although it might seem like common sense that a high-quality webpage should have these qualities, what Google considers expert and trustworthy can…
December 20, 2021

The holiday traditions we love

We’re slowly embracing the holiday spirit at Parkway. We decked out our window for Lancaster’s seasonal transformation to Christmasville. We also sat down to reflect on our favorite traditions this time of year—both past and present. Keep reading for our…