Parkway Digital - Sparking conversations about all things digital

Studio News

March 15, 2023

Parkway brings home 1 Silver ADDY

In advertising, March is awards season. It’s the time when agencies from across Buffalo come together for our AAF chapter’s American Advertising Awards and celebrate the industry’s best and brightest. This year brought some steep competition. With a record-breaking number…

Parkway Digital

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Website Design

January 30, 2023

4 UX best practices for your website content

What makes a website user experience successful? Is it the design elements, the content or the functionality? We’d argue it’s a combination of all three, though we have to give extra credit to strategic content that reflects user experience (UX)…

Parkway Digital

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January 23, 2023

To hashtag or not to hashtag: Do they matter in 2023?

We saw hashtags on social media for the first time back in 2007 and now it’s 2023… so, are hashtags even still a thing? Maybe you still throw a few hashtags into the bottom of your posts or maybe you…

Parkway Digital

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Studio News

January 16, 2023

Parkway moves on up (upstairs, that is)

After months of renovating the second floor of our Lancaster office, we are happy to say it’s finally complete! We’ll be decorating forever, but the functional workspaces and overall aesthetic are finished–and looking pretty good, if you ask us. The…

Parkway Digital

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Website Design

January 9, 2023

Refine your customer journey experience with 5 steps

Before your prospects become your customers, they go through a series of steps that make up the customer journey. Every business has its own customer journey. No matter how you obtain your customers, you should be trying to make their…

Parkway Digital

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Content

January 2, 2023

5 Words and phrases you probably don’t need

When writing website content, ad copy and even captions for social media, it’s important to get to the point. Why? Because adding unnecessary words in a sentence can clutter content and overwhelm your reader. No one wants to trip over…

Parkway Digital

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Content

January 2, 2023

5 Digital marketing trends to try in 2023

2023 is officially here, and it’s time to dive right into your marketing plan. The new year brings new opportunities to update and optimize your marketing efforts. But before you get started, it’s important to know where the industry is…

Parkway Digital

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Studio News

December 19, 2022

From rec volleyball to secret Santa, 2022 was a big year!

We look forward to the letters, emails and social media captions discussing the ups and downs of the past year. Why? Because no matter how the year goes, we learn lessons and make memories. Since yearly recaps are so much…

Parkway Digital

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Analytics

December 12, 2022

Why we care about the importance of analytics (and why you should too)

What if you could guarantee that the ads your business runs be delivered to your target audience in a specific radius? What if you could see how many visitors read your blog content and for how long? Your marketing efforts…

Parkway Digital

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Perspective.

Sparking conversation about all things digital

Parkway brings home 1 Silver ADDY

4 UX best practices for your website content

Parkway moves on up (upstairs, that is)

Refine your customer journey experience with 5 steps

5 Words and phrases you probably don’t need

5 Digital marketing trends to try in 2023

From rec volleyball to secret Santa, 2022 was a big year!

Why we care about the importance of analytics (and why you should too)

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