In an industry moving at the speed of AI, learning never stops. We stay in the know with our heads in industry publications and our hands on the latest technology. Our passion for the latest and greatest drives our love for digital. It wouldn’t be fair to keep it to ourselves.
October 16, 2023
How Google’s algorithm updates amplify the role of topics in SEO
Keywords have been the backbone of SEO (search engine optimization) from the start, driving traffic from search engines straight to a website’s content. It’s hard to think of SEO without them. But the game is changing. Recent updates to Google’s…
September 25, 2023
Is your social media content designed to meet your goals?
A lot of businesses’ biggest road block to an engaging social media presence is knowing what to post. But, to know what should and shouldn’t make it onto your profile, you need to define why you’re using social media for…
September 11, 2023
The silent struggle: Why employees hesitate to share ideas
Recently, I (that is, Summer, one of Parkway’s copywriters) went out on a whim and pitched an idea to the team at Parkway. This was a pretty big deal to me; I was confident that my proposal was strong and…
August 14, 2023
EEAT guidelines explained: How experience, expertise, authority and trust impact SEO
These days, EEAT is one of the biggest buzzwords in SEO and content creation. While Google isn’t worried about what you’re having for dinner, it is constantly concerned with your website’s Experience, Expertise, Authoritativeness and Trustworthiness. EEAT is a pretty…
July 24, 2023
The power of “no” in business
In business, many believe success lies in how many clients you have. Yet, in my experience, this perception couldn’t be further from the truth. Building a thriving business isn’t about sheer volume. Rather, success comes from fostering meaningful relationships with…
July 10, 2023
Developing a content distribution strategy
It’s easy for the content your business creates to get lost in the crowd, no matter how good it is. Social media posts, news articles, how-to guides and emails constantly bombard your potential customers. To break through the noise, you…