Perspective

Sparking conversation about all things digital

We’re in the business of growing, progressing and evolving. We stay in the know with our heads in industry publications and our hands on the latest technology. Our passion for the latest and greatest drives our love for digital and it wouldn’t be fair to keep it to ourselves. Find out what we’re learning and how we’re applying it to our daily grind.
All Posts By: Parkway Digital
March 2, 2020

Designing for the Instagram grid

It's no secret that our favorite social media platform at Parkway is Instagram. While Facebook, Snapchat and Tik Tok have pigeonholed themselves into specific age demographics, Instagram has adapted to the changing times, appealing to a wide range of ages.…
Studio News
November 10, 2019

Getting to know Kelsie

Hometown: Barker, NY What is your background in? My background is in advertising and public relations. What do you work on primarily? I primarily work on creative writing pieces, as well as digital and social media content. What do you wish…
Studio News
November 10, 2019

Getting to know Taylor

Hometown: Gasport, NY What is your background in? I thought for the longest time that I wanted to be a media planner, because I really enjoy both math and psychology. During my senior year at Ithaca College, I interned with a…
Studio News
October 17, 2019

Getting to know Dana

Hometown: North Tonawanda, NY What is your background in? Before Parkway, I started my career as a graphic designer in marketing for a real estate company in Buffalo. What do you work on primarily? I work mostly on web design…
Studio News
October 17, 2019

Getting to know Rob

Hometown: Buffalo, NY What is your background in? In a word, “computers.” When I was eight years old, my mother brought home a new Macintosh II and said: “This is yours, but you have to set it up and take…