News & Perspective

Sparking conversations about all things digital.

Category: Design
Child taking a photo with a film camera
June 3, 2019

The power of nostalgia in design

For longer than the Parkway Digital team has been designing together, nostalgia has been a design trend. We see this preference for “authenticity and heritage over novelty and notoriety” in branding and web design. The power of nostalgia plays a…
Business owner using laptop in home office
April 29, 2019

Build your brand online with these tips

Branding is no longer just a logo and stationery system. Today, building a company’s persona is something much more complex. Why? Digital platforms have changed what it means to create a brand for your business. In addition to traditional touchpoints…
May 15, 2017

4 Design books that inspire Parkway

As creators, we’re always looking for inspiration and these four books are full of it! Pretty Much Everything by Aaron Draplin Aaron Draplin makes no apologies, loves his work fiercely and continues to entertain us with his colorful language and…
December 1, 2016

PANTONE color of the year: Greenery

What is the PANTONE Color of the Year? A symbolic color selection (chosen after careful consideration and trend analysis); a color snapshot of what is seen taking place in the world and its cultures that serves as an expression of a mood…