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What responsive logos are and why we use them

Parkway has learned a lot from the designers we’ve worked with over the years. Each has had their own unique way of addressing website design, logos and graphics. Though we’ve learned many methods, there’s one technique that Parkway definitely likes best. Not only does Tyler, our senior designer, use this technique frequently, it’s also a trending approach to logo design many well-known companies currently use.

What is Responsive Logo Design?

So, what is a responsive logo? When Tyler creates logos for clients, he creates a primary design as well as a handful of similar, smaller ones. These variations give us options later on. We always have a logo that fits the medium just right, whether it’s a website, PDF or signage.

Not everyone looks at websites and uses social media from their computer anymore–actually, most people don’t. A way of responding to the changing digital landscape is to anticipate and design for it. This means creating multiple, similar logos that all represent the same business even if they don’t all look exactly the same.

To put it simply: responsive logos use multiple designs to fit a wide variety of platforms and sizes such as laptops, phones and print.

Why Responsive Logos Work

Not all logos work on every platform and device. Sizing and details can create issues when viewing a business’s website from a smartphone—or even a smartwatch! With devices constantly shrinking in size, it’s impossible to represent a brand using the same large-scale logo you use on the side of your building or on your letterhead. Having similar logos designed for different applications gives you a cohesive look across channels.

A Word From Our Designer

Recently, Tyler collaborated with Lancaster Opera House on a new visual brand and decided to go the responsive logo route. He modernized their existing logo and created several versions that would fit different digital platforms.

The Lancaster Opera House uses its logo in a lot of places. The primary logo might be beautiful on flyers and tickets, but it’s too detailed to work properly when viewed on a phone. A smaller, less detailed logo that retains the important elements of the primary logo is a great fit for that. And that’s why a suite of logos designed to fit specific needs is perfect.
Tyler | Senior Designer

Responsive Logos You’ve Probably Seen Before

If you don’t think you’ve come across one in your daily life, think again!

Like we mentioned before, well-known companies are using responsive logos too. You’ve definitely seen ads and commercials for one of your favorite companies that use an alternate version of the brand’s primary logo.