Summer Phillipson, Author at Parkway Digital

September 16, 2026

Your brand is more important than ever in the AI era

How your prospective customers research purchases and discover new businesses is changing. In 2026, generative AI tools like ChatGPT are the third most popular way to find and vet local businesses, behind Google and Facebook. More than 80% of shoppers…

Summer Phillipson

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Advertising

July 15, 2026

Why your AI ads may legally require disclosure

Just last year, AI was just something marketers were experimenting with. Today, it's become a major component of many organizations' creative and advertising workflows. Though AI adoption accelerated, legislation governing its use in advertising largely remained stagnant until New York…

Summer Phillipson

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Advertising Website Design

May 27, 2026

How to create landing pages that convert

When you run ads online or send out email campaigns, you likely want the people seeing them to do something: book an appointment, sign up for a free trial, download a resource or buy a product. Sending traffic to your…

Summer Phillipson

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Email Marketing

April 8, 2026

Email workflow automations worth having

Automated emails can be a strong asset for businesses already running or thinking about investing in email marketing. Accumulating an email list and developing regular newsletters or promotional content is a great start, but you can do even more with…

Summer Phillipson

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Content Perspective

March 9, 2026

Finding originality in the age of AI-generated content

There is constant pressure for business owners and leaders to do more with less. AI feels like a reasonable solution, particularly for content creation. It’s so tempting to use a low-cost (or even free) tool to instantly create exactly what…

Summer Phillipson

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Search Engine Optimization

January 14, 2026

What actually matters for SEO now

Depending on who you ask or what you read online, SEO is either in a rapid decline or is entering a new era. Generative AI and the rise of AI-powered search experiences have disrupted the status quo. If you're questioning…

Summer Phillipson

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Perspective

July 8, 2025

Is AI making marketers lazy?

As a copywriter, this is a question I’ve been thinking a lot about lately. AI feels incessant and unavoidable, both in how we discuss marketing and how we do it. AI has, for better or worse, already changed how we…

Summer Phillipson

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Content Strategy

June 24, 2025

Impressions are the new clicks. Here’s how to make them count.

If clicks to your website from Google’s search results are down but impressions are holding steady (or maybe even trending upward), you’re likely seeing the effects of AI search firsthand. You’re probably already aware that tools like AI Overviews and…

Summer Phillipson

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Email Marketing

May 12, 2025

A smaller, smarter email list is better for your business

Email marketing is one of digital marketing’s most effective tools. On average, every $1 spent on email marketing returns about $36. Unlike other marketing platforms, email gives you direct access to audiences through a distribution channel you own and control.…

Summer Phillipson

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