Summer Phillipson, Author at Parkway Digital

Perspective

September 11, 2023

The silent struggle: Why employees hesitate to share ideas

Recently, I (that is, Summer, one of Parkway’s copywriters) went out on a whim and pitched an idea to the team at Parkway. This was a pretty big deal to me; I was confident that my proposal was strong and…

Summer Phillipson

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Search Engine Optimization

August 14, 2023

EEAT guidelines explained: How experience, expertise, authority and trust impact SEO

These days, EEAT is one of the biggest buzzwords in SEO and content creation. While Google isn’t worried about what you’re having for dinner, it is constantly concerned with your website’s Experience, Expertise, Authoritativeness and Trustworthiness. EEAT is a pretty…

Summer Phillipson

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Perspective

July 17, 2023

The reality behind the rhetoric: 7 candid copywriter confessions

I, Summer, have been a copywriter for five years now. It’s one of the first major milestones I’ve reached in my career. In that time, I’ve written for just about every industry in many content forms. But if there’s one…

Summer Phillipson

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Content

July 10, 2023

Developing a content distribution strategy

It’s easy for the content your business creates to get lost in the crowd, no matter how good it is. Social media posts, news articles, how-to guides and emails constantly bombard your potential customers. To break through the noise, you…

Summer Phillipson

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Email Marketing

July 5, 2023

Small business email marketing 101: Turn these best practices into results

Every day, 99% of consumers check their email. And despite only about 20% of emails being opened, email marketing still brings in the average business $36 for every dollar spent. That makes email marketing one of digital marketing’s greatest returns…

Summer Phillipson

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Strategy

June 19, 2023

Amplify your content’s reach and impact with content repurposing

How long does it take to produce a piece of content? On average, 52% of marketers reported spending between one and six hours to create a single piece of content. Another 25% said it took them even longer, giving a…

Summer Phillipson

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Search Engine Optimization

June 5, 2023

Is a blog right for your business? Here’s what to consider

While spending time online, you’ve probably noticed a lot of businesses feature a blog on their website. And it’s not just companies within a certain industry or sector. Just about every kind of business has hopped on the blog bandwagon,…

Summer Phillipson

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Analytics

May 22, 2023

How to set strategic goals that drive your business forward

Every business owner strives for success. While ambition is certainly a necessary factor in achieving success, business owners also need to set goals. Determining what’s most important and creating a plan for how to reach those goals requires careful consideration.…

Summer Phillipson

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Website Design

May 15, 2023

Unlock the full potential of your website with these offbeat applications

If you have a website for your business, you probably started it to establish an online presence, build your brand and make it easier for searchers to find you. Did you know that your website offers even more advantages beyond…

Summer Phillipson

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Perspective.

Sparking conversation about all things digital

The silent struggle: Why employees hesitate to share ideas

EEAT guidelines explained: How experience, expertise, authority and trust impact SEO

The reality behind the rhetoric: 7 candid copywriter confessions

Developing a content distribution strategy

Small business email marketing 101: Turn these best practices into results

Amplify your content’s reach and impact with content repurposing

Is a blog right for your business? Here’s what to consider

How to set strategic goals that drive your business forward

Unlock the full potential of your website with these offbeat applications

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