April 3, 2023
Content beyond SEO: What copy does your business need?
As some of you may know, Parkway is big on SEO-informed content as part of a digital strategy. We plan and write optimized content for several of our clients, helping them to increase their visibility in search results and drive…
March 1, 2023
Insourcing or outsourcing: Which is right for you?
When it comes to marketing, businesses have two options. They can either insource with their own internal marketing team or outsource projects to an external agency. But the decision shouldn’t come down to the flip of a coin. As an…
February 22, 2023
Why (and how) collaboration fosters better website content
Over 70% of small businesses have their own website. As more and more follow suit, it’s important for business owners to consider how their website comes across to customers. Everyone knows that an attractive design is a major asset when…
February 15, 2023
Why your marketing is an investment, not an expense
A lot of businesses face the same challenges, no matter what industry they belong to or what size they are. It’s all about standing out from the competition to drive sales that lead to profits. It’s often good marketing that…
February 8, 2023
Why the latest Google helpful content update is a big deal
We use search engines to find the answer to any question in the blink of an eye. We gravitate toward those first couple of results. After all, Google lists them at the top because they’re the most relevant and informative,…
December 26, 2022
6 SEO myths and misconceptions you can ignore
Wait, what’s SEO again? If you’re not familiar with this acronym, SEO stands for search engine optimization. According to Moz, SEO is “the practice of increasing the quantity and quality of traffic to your website through organic search engine results.”…
December 19, 2022
5 Types of interactive content to add to your website
Interactive content relates to material that encourages audiences to actively engage with content. Traditionally, most website content is static, meaning users consume the material by simply reading or watching what’s on their screen. While static content is still important, interactive…
October 31, 2022
Everything you need to know about AI content generation
Now more than ever, it’s an understatement to say that AI is a content marketing buzzword. It’s become an unavoidable topic of discussion in digital marketing. Depending on who you ask or what you read, AI is either a business…
