Perspective.

Sparking conversation about all things digital

We’re in the business of growing, progressing and evolving. We stay in the know with our heads in industry publications and our hands on the latest technology. Our passion for the latest and greatest drives our love for digital and it wouldn’t be fair to keep it to ourselves. Find out what we’re learning and how we’re applying it to our daily grind.

Search Engine Optimization

July 26, 2022

The Role of E-A-T in SEO

The Google Page Quality Rater Guidelines, introduced in 2014, explain the importance of expertise, authoritativeness and trustworthiness (E-A-T). Although it might seem like common sense that a high-quality webpage should have these qualities, what Google considers expert and trustworthy can…

Parkway Digital

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Search Engine Optimization

October 4, 2021

Using topic clusters to improve SEO and build authority

Let’s face it. Getting a website to rank well on Google can be tricky, especially if Google has a hard time understanding what your website is about. If the content you publish doesn’t revolve around your specific area of expertise,…

Parkway Digital

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We recently chatted with Brian and Christina Shaw of Shaw Photography Co about the importance of an SEO-friendly website.

A conversation with Shaw Photography Co: The importance of an SEO-friendly website

Search Engine Optimization Website Design

October 19, 2020

Designing for SEO: 3 Must-haves for SEO friendly web design

We love creating beautiful websites that help our clients communicate with their customers. However, a great website needs to be more than just nice to look at. Our team uses SEO-friendly web design to make sure potential customers can find…

Parkway Digital

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Search Engine Optimization

October 12, 2020

Keyword research tools we love

Keyword research is a huge part of SEO. Whether you’re developing a content strategy or building an ad campaign, it’s important that you’re using the right keywords and phrases to attract potential customers to your website! There are plenty of…

Chris Reilley

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Search Engine Optimization

September 28, 2020

How to create an awesome Google business listing

The first time we covered Google My Business on the Parkway Digital blog was in mid-2014. Back then, Google My Business was a portal that pulled together a bunch of existing Google tools into a single, very handy, website. Now,…

Parkway Digital

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Search Engine Optimization

August 24, 2020

Using structured data to connect with more users

You might be hearing the terms “structured data” or “Schema markup” a lot lately. Structured data isn’t anything new, but how search engines are using it has changed, which impacts the way your content appears in the search engine results…

Parkway Digital

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Search Engine Optimization

August 10, 2020

Why your blog needs content pruning (with case studies)

In the late 1990s and early 2000s, bloggers started sharing their thoughts on the internet without considering the long-term value of their posts. When businesses started blogging in the mid-2000s, it still wasn’t a sophisticated digital marketing channel. As blogging…

Taylor Flynn

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Search Engine Optimization

August 3, 2020

How voice and visual search impact your SEO

Progressing voice and visual search technology are radically changing the way consumers are using the internet. Search engines and brands are forced to keep pace with more specific and contextual queries presented by sensory search users. Sensory search encompasses both…

Chris Reilley

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Perspective.

Sparking conversation about all things digital

We recently chatted with Brian and Christina Shaw of Shaw Photography Co about the importance of an SEO-friendly website.

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