News & Ideas

Sparking conversation about all things digital.

In an industry moving at the speed of AI, learning never stops. We stay in the know with our heads in industry publications and our hands on the latest technology. Our passion for the latest and greatest drives our love for digital. It wouldn’t be fair to keep it to ourselves.

Search Engine Optimization

April 22, 2025

AI search is helping people find your business

We spend a lot of time looking at our clients’ website traffic data because it tells us so much about how potential customers find and interact with a business’s content online. Monitoring user behavior on a weekly, monthly and yearly…

Taylor Flynn

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Search Engine Optimization

April 8, 2025

Why SEO still matters in a zero-click world

If you’ve noticed search engines behaving differently lately, you’re not wrong. How and where people search for information is changing, and the search results are shifting in response. Businesses with an existing SEO strategy will recognize this simplified version of…

Summer Phillipson

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Search Engine Optimization

November 18, 2024

What will AI Overview mean for your business?

The short answer? We can’t say exactly what AI Overview and other generative search technology will mean for how you do business. However, we can tell you what we know about the new technology, including that it’s changing constantly. First,…

Taylor Flynn

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Search Engine Optimization

January 8, 2024

Optimizing your website architecture for SEO

A lot of our clients are really excited about starting a website redesign. It’s a big investment that’s worth celebrating! That being said, it’s easy to get wrapped up in surface-level updates like new photos and technological upgrades like integrations.…

Summer Phillipson

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Search Engine Optimization

November 6, 2023

Why your website needs content pruning

If you have a blog on your website, you probably already know how beneficial it can be to your business. By writing and publishing quality content on a regular basis, blog posts can increase website traffic, improve visibility in search…

Summer Phillipson

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Search Engine Optimization

October 16, 2023

How Google’s algorithm updates amplify the role of topics in SEO

Keywords have been the backbone of SEO (search engine optimization) from the start, driving traffic from search engines straight to a website’s content. It’s hard to think of SEO without them. But the game is changing. Recent updates to Google’s…

Parkway Digital

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Search Engine Optimization

August 14, 2023

EEAT guidelines explained: How experience, expertise, authority and trust impact SEO

These days, EEAT is one of the biggest buzzwords in SEO and content creation. While Google isn’t worried about what you’re having for dinner, it is constantly concerned with your website’s Experience, Expertise, Authoritativeness and Trustworthiness. EEAT is a pretty…

Parkway Digital

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Search Engine Optimization

June 5, 2023

Is a blog right for your business? Here’s what to consider

While spending time online, you’ve probably noticed a lot of businesses feature a blog on their website. And it’s not just companies within a certain industry or sector. Just about every kind of business has hopped on the blog bandwagon,…

Parkway Digital

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Search Engine Optimization

March 15, 2023

What is SEO really for? SEO as part of a digital strategy

Your website has at least a couple of different types of content. Depending on how complex your site is and who it serves, you may have quite a few. Pages provide general information about your company, while posts offer informative…

Parkway Digital

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