October 19, 2020
Designing for SEO: 3 Must-haves for SEO friendly web design
We love creating beautiful websites that help our clients communicate with their customers. However, a great website needs to be more than just nice to look at. Our team uses SEO-friendly web design to make sure potential customers can find…
October 12, 2020
Keyword research tools we love
Keyword research is a huge part of SEO. Whether you’re developing a content strategy or building an ad campaign, it’s important that you’re using the right keywords and phrases to attract potential customers to your website! There are plenty of…
September 28, 2020
How to create an awesome Google business listing
The first time we covered Google My Business on the Parkway Digital blog was in mid-2014. Back then, Google My Business was a portal that pulled together a bunch of existing Google tools into a single, very handy, website. Now,…
August 24, 2020
Using structured data to connect with more users
You might be hearing the terms “structured data” or “Schema markup” a lot lately. Structured data isn’t anything new, but how search engines are using it has changed, which impacts the way your content appears in the search engine results…
August 10, 2020
Why your blog needs content pruning (with case studies)
In the late 1990s and early 2000s, bloggers started sharing their thoughts on the internet without considering the long-term value of their posts. When businesses started blogging in the mid-2000s, it still wasn’t a sophisticated digital marketing channel. As blogging…
August 3, 2020
How voice and visual search impact your SEO
Progressing voice and visual search technology are radically changing the way consumers are using the internet. Search engines and brands are forced to keep pace with more specific and contextual queries presented by sensory search users. Sensory search encompasses both…
July 20, 2020
The search engine ranking factors you need to know
The algorithm Google uses to rank its search results is incredibly complex. There are over 200 factors that impact what a searcher sees in the results. For most businesses, optimizing their websites for hundreds of unique factors isn’t a strategic…
June 15, 2020
What happens to your website when you stop SEO?
SEO is a long-term strategy that doesn’t deliver immediate ROI, making it hard to compare it to other digital tactics like pay per click advertising or email marketing. Over time, the benefits of SEO become clear, with higher rankings for…
