Perspective.

Sparking conversation about all things digital

We’re in the business of growing, progressing and evolving. We stay in the know with our heads in industry publications and our hands on the latest technology. Our passion for the latest and greatest drives our love for digital and it wouldn’t be fair to keep it to ourselves. Find out what we’re learning and how we’re applying it to our daily grind.

Search Engine Optimization

March 15, 2023

What is SEO really for? SEO as part of a digital strategy

Your website has at least a couple of different types of content. Depending on how complex your site is and who it serves, you may have quite a few. Pages provide general information about your company, while posts offer informative…

Taylor Flynn Jones

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Search Engine Optimization

December 26, 2022

6 SEO myths and misconceptions you can ignore

Wait, what’s SEO again? If you’re not familiar with this acronym, SEO stands for search engine optimization. According to Moz, SEO is “the practice of increasing the quantity and quality of traffic to your website through organic search engine results.”…

Summer Phillipson

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Search Engine Optimization

July 26, 2022

The Role of E-A-T in SEO

The Google Page Quality Rater Guidelines, introduced in 2014, explain the importance of expertise, authoritativeness and trustworthiness (E-A-T). Although it might seem like common sense that a high-quality webpage should have these qualities, what Google considers expert and trustworthy can…

Parkway Digital

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Search Engine Optimization

May 2, 2022

Short-term strategies for long-term SEO success

It's been around for a while, but content for SEO remains a popular and powerful strategy for businesses of all types and sizes. Learning how it works can help you better understand the kind of results content-based SEO can have…

David Kern

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Search Engine Optimization

October 4, 2021

Using topic clusters to improve SEO and build authority

Let’s face it. Getting a website to rank well on Google can be tricky, especially if Google has a hard time understanding what your website is about. If the content you publish doesn’t revolve around your specific area of expertise,…

Parkway Digital

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We recently chatted with Brian and Christina Shaw of Shaw Photography Co about the importance of an SEO-friendly website.

A conversation with Shaw Photography Co: The importance of an SEO-friendly website

Search Engine Optimization Website Design

October 19, 2020

Designing for SEO: 3 Must-haves for SEO friendly web design

We love creating beautiful websites that help our clients communicate with their customers. However, a great website needs to be more than just nice to look at. Our team uses SEO-friendly web design to make sure potential customers can find…

Parkway Digital

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Search Engine Optimization

October 12, 2020

Keyword research tools we love

Keyword research is a huge part of SEO. Whether you’re developing a content strategy or building an ad campaign, it’s important that you’re using the right keywords and phrases to attract potential customers to your website! There are plenty of…

Parkway Digital

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Search Engine Optimization

September 28, 2020

How to create an awesome Google business listing

The first time we covered Google My Business on the Parkway Digital blog was in mid-2014. Back then, Google My Business was a portal that pulled together a bunch of existing Google tools into a single, very handy, website. Now,…

Parkway Digital

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Perspective.

Sparking conversation about all things digital

We recently chatted with Brian and Christina Shaw of Shaw Photography Co about the importance of an SEO-friendly website.

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