March 15, 2023
What is SEO really for? SEO as part of a digital strategy
Your website has at least a couple of different types of content. Depending on how complex your site is and who it serves, you may have quite a few. Pages provide general information about your company, while posts offer informative…
December 26, 2022
6 SEO myths and misconceptions you can ignore
Wait, what’s SEO again? If you’re not familiar with this acronym, SEO stands for search engine optimization. According to Moz, SEO is “the practice of increasing the quantity and quality of traffic to your website through organic search engine results.”…
May 2, 2022
Short-term strategies for long-term SEO success
It's been around for a while, but content for SEO remains a popular and powerful strategy for businesses of all types and sizes. Learning how it works can help you better understand the kind of results content-based SEO can have…
October 4, 2021
Using topic clusters to improve SEO and build authority
Let’s face it. Getting a website to rank well on Google can be tricky, especially if Google has a hard time understanding what your website is about. If the content you publish doesn’t revolve around your specific area of expertise,…
October 19, 2020
Designing for SEO: 3 Must-haves for SEO friendly web design
We love creating beautiful websites that help our clients communicate with their customers. However, a great website needs to be more than just nice to look at. Our team uses SEO-friendly web design to make sure potential customers can find…
October 12, 2020
Keyword research tools we love
Keyword research is a huge part of SEO. Whether you’re developing a content strategy or building an ad campaign, it’s important that you’re using the right keywords and phrases to attract potential customers to your website! There are plenty of…
September 28, 2020
How to create an awesome Google business listing
The first time we covered Google My Business on the Parkway Digital blog was in mid-2014. Back then, Google My Business was a portal that pulled together a bunch of existing Google tools into a single, very handy, website. Now,…
July 20, 2020
The search engine ranking factors you need to know
The algorithm Google uses to rank its search results is incredibly complex. There are over 200 factors that impact what a searcher sees in the results. For most businesses, optimizing their websites for hundreds of unique factors isn’t a strategic…