Perspective.

Sparking conversation about all things digital

We’re in the business of growing, progressing and evolving. We stay in the know with our heads in industry publications and our hands on the latest technology. Our passion for the latest and greatest drives our love for digital and it wouldn’t be fair to keep it to ourselves. Find out what we’re learning and how we’re applying it to our daily grind.

Search Engine Optimization

September 28, 2020

How to create an awesome Google business listing

The first time we covered Google My Business on the Parkway Digital blog was in mid-2014. Back then, Google My Business was a portal that pulled together a bunch of existing Google tools into a single, very handy, website. Now,…

Parkway Digital

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Search Engine Optimization

August 10, 2020

Why your blog needs content pruning (with case studies)

In the late 1990s and early 2000s, bloggers started sharing their thoughts on the internet without considering the long-term value of their posts. When businesses started blogging in the mid-2000s, it still wasn’t a sophisticated digital marketing channel. As blogging…

Taylor Flynn Jones

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Search Engine Optimization

July 20, 2020

The search engine ranking factors you need to know

The algorithm Google uses to rank its search results is incredibly complex. There are over 200 factors that impact what a searcher sees in the results. For most businesses, optimizing their websites for hundreds of unique factors isn’t a strategic…

Taylor Flynn Jones

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Search Engine Optimization

June 15, 2020

What happens to your website when you stop SEO?

SEO is a long-term strategy that doesn’t deliver immediate ROI, making it hard to compare it to other digital tactics like pay per click advertising or email marketing. Over time, the benefits of SEO become clear, with higher rankings for…

Taylor Flynn Jones

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Search Engine Optimization

May 4, 2020

Optimizing your website architecture for SEO

A lot of our clients are really excited when they’re able to greenlight a website redesign. It’s a big investment in the future of their business, which is certainly worth celebrating. In this excitement, it’s easy to get wrapped up…

Parkway Digital

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Search Engine Optimization

November 18, 2019

Meet Google’s BERT update

Google’s algorithm is constantly changing. In 2018 alone, there were over 3,200 updates to the formula Google uses to determine what search results you see. The latest change is bigger than most. It's titled Bidirectional Encoder Representations from Transformers and…

Taylor Flynn Jones

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Search Engine Optimization

October 7, 2019

How a smart content strategy increases EAT

These days, one of the biggest buzzwords in SEO is EAT. No, Google doesn’t care what you’re having for dinner, but it is concerned with the Expertise, Authoritativeness and Trustworthiness of your website. EAT is a pretty big deal to…

Parkway Digital

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Case Study Search Engine Optimization

May 13, 2019

How to update old blog posts for SEO

As digital trends shift and our team grows, we are taking more time to share informative content on our blog. There are two reasons we prioritize our own content marketing: We love sharing our knowledge with our clients. Really. We…

Parkway Digital

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Search Engine Optimization

December 20, 2018

How we rank on search engines that aren’t Google

A few months ago, we read an interesting list on Search Engine Journal that included 14 alternatives to Google. This article got us thinking about how our website ranks on search engines that aren’t Google. Can the people using these…

Parkway Digital

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Perspective.

Sparking conversation about all things digital

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