Before diving in, you should know that there are a lot of SEO myths and misconceptions out there. We’re here to help you avoid some of the SEO mistakes we see most often, so your website can climb to the top of the list (Google’s search results list, that is).
Wait, what’s SEO again? If you’re not great with acronyms, SEO stands for search engine optimization. According to Moz, SEO is “the practice of increasing the quantity and quality of traffic to your website through organic search engine results.”
Want more high-quality organic search traffic visiting your website? It’s a good idea to add SEO to your marketing strategy – without falling for any of these myths or misconceptions.
SEO Myth #1: Keyword Stuffing is Smart SEO
When we say “keyword stuffing,” we mean overusing keywords in an attempt to push your website up the search results page. Some people seem to think that filling your copy with as many relevant keywords as possible will prompt Google to rank your page higher.
This technique, based on a total misconception, will actually hurt your SEO because search engines consider it spammy. Google isn’t stupid; no one is searching for a website that includes the phrase “discount mattress” 17 times in the same paragraph. They’re looking for a website with lots of in-depth, high-quality information about discount mattresses to help them make an informed purchase.
While keywords are a vital aspect of SEO, you don’t need to overdo it. Avoid black hat SEO by creating meaningful content that uses keywords naturally, in the right context. Valuable, trustworthy content that creates an impact on its readers is more likely to rank well in search engine results and drive traffic to your website.
SEO Myth #2: SEO is a “One and Done” Process
In fact, SEO is literally the opposite of a one-time project. SEO is an ongoing process that requires constant upkeep. Just keeping your place in Google’s results can feel like an uphill battle. You should be continually updating your website with fresh content so your website remains relevant to both search engines and potential customers.
SEO Myth #3: Links Hurt Your SEO
This misconception could not be more false. Link building is the (very time-consuming) process of encouraging other websites to link back to your website. Link building has two purposes: referral traffic and credibility in the eyes of Google. Backlinks have always been an important factor in Google’s ever-changing algorithms. Links tell Google that your site is a valuable resource with enough credibility to have another website link to it. A smart (not spammy) link strategy will actually boost your search engine rankings!
SEO Myth #4: Mobile-First is Irrelevant
Most people these days are using their phones for internet use, rather than desktop computers, so it makes sense to build your website with a mobile-friendly experience in mind. Plus, optimizing your content for mobile is more important than ever because Google’s index is now mobile-first.
Pro Tip: You can test your website’s mobile-friendliness using Google’s testing tool.
SEO Myth #5: Page Speed Doesn’t Matter
Page speed measures the amount of time it takes for the content on your web page to load. Page speed serves as a first impression for your site visitors. Think of it this way: how long will visitors wait for a page to load after clicking on a search result before they give up and choose one of your competitor’s websites?
Google’s goal is to give searchers the best user experience possible, so it considers how visitors interact with your website when ranking it. A slower website can make for a negative customer experience. If your website is slow, you may want to update it, select a new hosting service, or remove unnecessary media or code.