Chances are that you’ve heard of “responsive website design” before, or maybe it was the phrase “mobile-ready” or “mobile-friendly” and you nodded along in agreement. Were you left wondering why businesses and users alike are demanding these responsive websites?
This type of website design is necessary to keep up with expanding technologies and improving user experience. By definition, responsive web design is an approach to web design aimed at allowing desktop web pages to be viewed in response to the size of the screen or web browser one is viewing with.
This means the website has complete flexibility and that regardless of whether you access it on your computer, tablet or smartphone, the site you are viewing looks perfectly curated to your screen size, platform and orientation. And another huge reason to design your website this way? Google now gives higher rankings for websites that are mobile responsive.
Why does it matter?
In a world where mobile phones are becoming the go-to device to access the internet, it is important that your website is able to be viewed properly and accessed without errors or frustration. Seventy percent of internet users access websites via their mobile device. As designers, we need to re-think our web development building strategy in order to build an efficient experience for users regardless of their device.
Designers need to focus on allowing the user to access the desired part of a website with the least amount of taps and effort. Although aesthetic plays an important role in impressing the users, keeping the website design and navigation as simple and easy to use is also crucial.
If your business does not currently have a responsive website, it is time to consider a redesign. Making the decision to move towards a responsive design will increase traffic to your site, brand awareness and company sales. It’s important to understand that many users are driven away from websites that are difficult to use or websites where it takes too long to find the information they are seeking. Once frustrated, users will generally not return and instead seek out a competitor.
Next time you access a website from your mobile device, take a minute to critique its usability. Was it easy to use or did you have to search multiple pages to find what you were looking for? In a short period of time, you will begin to notice how fluid and enjoyable a web experience can truly be!