March 15, 2023
What is SEO really for? SEO as part of a digital strategy
Your website has at least a couple of different types of content. Depending on how complex your site is and who it serves, you may have quite a few. Pages provide general information about your company, while posts offer informative…
October 18, 2021
Case study: The impact of content quality over quantity
When a blog has been around for a while, it’s no surprise to see hundreds of posts in the sitemap. Even if you’re only publishing once a week, ten years of consistent posting means 500+ posts. Some of these articles…
December 21, 2020
Working with (not against) Google Ads automation
Over the last few years, automation and artificial intelligence have become unavoidable for businesses advertising with Google. What started with discovering related search terms in Keyword Planner has transformed into running Dynamic Search Ads without any keywords at all. It…
August 10, 2020
Why your blog needs content pruning (with case studies)
In the late 1990s and early 2000s, bloggers started sharing their thoughts on the internet without considering the long-term value of their posts. When businesses started blogging in the mid-2000s, it still wasn’t a sophisticated digital marketing channel. As blogging…
July 20, 2020
The search engine ranking factors you need to know
The algorithm Google uses to rank its search results is incredibly complex. There are over 200 factors that impact what a searcher sees in the results. For most businesses, optimizing their websites for hundreds of unique factors isn’t a strategic…
June 15, 2020
What happens to your website when you stop SEO?
SEO is a long-term strategy that doesn’t deliver immediate ROI, making it hard to compare it to other digital tactics like pay per click advertising or email marketing. Over time, the benefits of SEO become clear, with higher rankings for…
March 16, 2020
4 Questions to ask your ad agency about a cookieless future
Google announced in early 2020 that its Chrome web browser would phase out third-party cookies over the next two years. Google’s statement followed similar decisions by Apple, Microsoft and Mozilla. Digital marketers are reacting to Google’s announcement with shock, calling…
