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Advertising

October 14, 2019

5 Benefits of adding geotargeting to your marketing mix

Including geotargeting in your digital marketing strategy can help you connect with customers and increase conversions. Segmenting your campaigns by location allows you to target locals with messages that matter to them. Together, these benefits deliver an impressive argument for…

Taylor Flynn

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Looking at how our website redesign affected our business

Website Design

September 17, 2019

Parkway’s website redesign strategy, one year later

Last summer, we redesigned and relaunched the Parkway Digital website. We spent hours designing, writing and organizing before launch. Because we’re our pickiest clients, we spent a lot of time redoing all of that stuff before launch too. Often, our…

Taylor Flynn

Love0

Digital Marketing Trends

August 5, 2019

What is geotargeting?

Geotargeting allows marketers to customize a user’s digital experience based on their location. This technology is powerful because it enables us to create and display more relevant messages to potential customers based on where they spend (or spent) time. We’re…

Taylor Flynn

Love0

19 Limestone Drive, Suite 4, Williamsville, NY 14221

Sparking conversations about all things digital.

5 Benefits of adding geotargeting to your marketing mix

Parkway’s website redesign strategy, one year later

What is geotargeting?

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