Taylor Flynn - Content Strategist at Parkway Digital

December 21, 2020

Working with (not against) Google Ads automation

Over the last few years, automation and artificial intelligence have become unavoidable for businesses advertising with Google. What started with discovering related search terms in Keyword Planner has transformed into running Dynamic Search Ads without any keywords at all. It…

Taylor Flynn

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Search Engine Optimization

August 10, 2020

Why your blog needs content pruning (with case studies)

In the late 1990s and early 2000s, bloggers started sharing their thoughts on the internet without considering the long-term value of their posts. When businesses started blogging in the mid-2000s, it still wasn’t a sophisticated digital marketing channel. As blogging…

Taylor Flynn

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Search Engine Optimization

July 20, 2020

The search engine ranking factors you need to know

The algorithm Google uses to rank its search results is incredibly complex. There are over 200 factors that impact what a searcher sees in the results. For most businesses, optimizing their websites for hundreds of unique factors isn’t a strategic…

Taylor Flynn

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Search Engine Optimization

June 15, 2020

What happens to your website when you stop SEO?

SEO is a long-term strategy that doesn’t deliver immediate ROI, making it hard to compare it to other digital tactics like pay per click advertising or email marketing. Over time, the benefits of SEO become clear, with higher rankings for…

Taylor Flynn

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Studio News

March 23, 2020

Parkway Digital is working at full capacity during COVID-19

Parkway Digital is operating at full capacity during the novel coronavirus pandemic. We are lucky to work remotely, prioritizing both our team’s health and our clients’ needs. The services you rely on Parkway Digital for, including website support, email marketing…

Taylor Flynn

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Advertising

March 16, 2020

4 Questions to ask your ad agency about a cookieless future

Google announced in early 2020 that its Chrome web browser would phase out third-party cookies over the next two years. Google’s statement followed similar decisions by Apple, Microsoft and Mozilla. Digital marketers are reacting to Google’s announcement with shock, calling…

Taylor Flynn

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Case Study

December 2, 2019

Case study: Maximizing distribution with a targeted campaign

When the National Commission on Certification of Physician Assistants (NCCPA) announced earlier this year that its certification exam would be getting a lot harder, physician assistant (PA) students, faculty and universities panicked. A harder exam means a lower pass rate,…

Taylor Flynn

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Case Study

November 21, 2019

Case study: Personalizing user experience with geotargeting

People expect a personalized experience from the social media, digital ads, search results and websites where they spend time. Facebook, Instagram and Google use algorithms to deliver individualized results to their users. One factor that Google takes into account when…

Taylor Flynn

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Search Engine Optimization

November 18, 2019

Meet Google’s BERT update

Google’s algorithm is constantly changing. In 2018 alone, there were over 3,200 updates to the formula Google uses to determine what search results you see. The latest change is bigger than most. It's titled Bidirectional Encoder Representations from Transformers and…

Taylor Flynn

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Perspective.

Sparking conversation about all things digital

Working with (not against) Google Ads automation

Why your blog needs content pruning (with case studies)

The search engine ranking factors you need to know

What happens to your website when you stop SEO?

Parkway Digital is working at full capacity during COVID-19

4 Questions to ask your ad agency about a cookieless future

Case study: Maximizing distribution with a targeted campaign

Case study: Personalizing user experience with geotargeting

Meet Google’s BERT update