Taylor Flynn - Content Strategist at Parkway Digital

Studio News

July 5, 2022

Parkway welcomes summer intern

This summer Parkway is welcoming Ben Pinkowski, an intern from Hamburg, New York. Ben is a rising senior at Case Western Reserve University in Cleveland, studying Marketing and Accounting. During the internship, he will be learning about all aspects of…

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Website Design

April 4, 2022

Upgrading to WP Engine’s Advanced Network

As the way users expect to interact with a website or web application changes, the methods websites use to communicate with the web browser must keep up. Always ahead of the curve, our favorite WordPress hosting provider WP Engine has…

Taylor Flynn

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March 14, 2022

How to maximize LinkedIn for your business

LinkedIn is the first social media platform where working professionals connect and collaborate. Even though LinkedIn has been around for two decades, many business owners are still unsure how to use it to promote their business. Unlike Instagram, Facebook and…

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Case Study

October 18, 2021

Case study: The impact of content quality over quantity

When a blog has been around for a while, it’s no surprise to see hundreds of posts in the sitemap. Even if you’re only publishing once a week, ten years of consistent posting means 500+ posts. Some of these articles…

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Advertising

December 21, 2020

Working with (not against) Google Ads automation

Over the last few years, automation and artificial intelligence have become unavoidable for businesses advertising with Google. What started with discovering related search terms in Keyword Planner has transformed into running Dynamic Search Ads without any keywords at all. It…

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Search Engine Optimization

August 10, 2020

Why your blog needs content pruning (with case studies)

In the late 1990s and early 2000s, bloggers started sharing their thoughts on the internet without considering the long-term value of their posts. When businesses started blogging in the mid-2000s, it still wasn’t a sophisticated digital marketing channel. As blogging…

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Search Engine Optimization

July 20, 2020

The search engine ranking factors you need to know

The algorithm Google uses to rank its search results is incredibly complex. There are over 200 factors that impact what a searcher sees in the results. For most businesses, optimizing their websites for hundreds of unique factors isn’t a strategic…

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Search Engine Optimization

June 15, 2020

What happens to your website when you stop SEO?

SEO is a long-term strategy that doesn’t deliver immediate ROI, making it hard to compare it to other digital tactics like pay per click advertising or email marketing. Over time, the benefits of SEO become clear, with higher rankings for…

Taylor Flynn

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Studio News

March 23, 2020

Parkway Digital is working at full capacity during COVID-19

Parkway Digital is operating at full capacity during the novel coronavirus pandemic. We are lucky to work remotely, prioritizing both our team’s health and our clients’ needs. The services you rely on Parkway Digital for, including website support, email marketing…

Taylor Flynn

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Perspective.

Sparking conversation about all things digital

Parkway welcomes summer intern

Upgrading to WP Engine’s Advanced Network

Case study: The impact of content quality over quantity

Working with (not against) Google Ads automation

Why your blog needs content pruning (with case studies)

The search engine ranking factors you need to know

What happens to your website when you stop SEO?

Parkway Digital is working at full capacity during COVID-19

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