Perspective

Sparking conversation about all things digital

We’re in the business of growing, progressing and evolving. We stay in the know with our heads in industry publications and our hands on the latest technology. Our passion for the latest and greatest drives our love for digital and it wouldn’t be fair to keep it to ourselves. Find out what we’re learning and how we’re applying it to our daily grind.
All Posts By: Taylor Flynn
Search Engine Optimization
November 18, 2019

Meet Google’s BERT update

Google’s algorithm is constantly changing. In 2018 alone, there were over 3,200 updates to the formula Google uses to determine what search results you see. The latest change is bigger than most. It's titled Bidirectional Encoder Representations from Transformers and…
Innovation
August 5, 2019

What is geotargeting?

Geotargeting allows marketers to customize a user’s digital experience based on their location. This technology is powerful because it enables us to create and display more relevant messages to potential customers based on where they spend (or spent) time. We’re…