Taylor Flynn Jones - Digital Marketing Manager at Parkway Digital

September 25, 2023

Is your social media content designed to meet your goals?

A lot of businesses’ biggest road block to an engaging social media presence is knowing what to post. But, to know what should and shouldn’t make it onto your profile, you need to define why you’re using social media for…

Taylor Flynn Jones

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Analytics

May 1, 2023

It’s time to transition to GA4. Here’s what’s new!

This year, Google Analytics as we know and love it is going away. What’s technically called Universal Analytics will stop tracking new data on July 1, 2023 and in its place is the new Google Analytics 4—commonly referred to as…

Taylor Flynn Jones

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Perspective

March 21, 2023

As ChatGPT becomes more capable, here’s what businesses need to keep in mind

ChatGPT, an artificial intelligence (AI) language model developed by OpenAI, has revolutionized content creation and information synthesization in just a few months. Give ChatGPT a prompt, even a fairly complicated one, and it will spit out a human-like response in…

Taylor Flynn Jones

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Search Engine Optimization

March 15, 2023

What is SEO really for? SEO as part of a digital strategy

Your website has at least a couple of different types of content. Depending on how complex your site is and who it serves, you may have quite a few. Pages provide general information about your company, while posts offer informative…

Taylor Flynn Jones

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Case Study

October 18, 2021

Case study: The impact of content quality over quantity

When a blog has been around for a while, it’s no surprise to see hundreds of posts in the sitemap. Even if you’re only publishing once a week, ten years of consistent posting means 500+ posts. Some of these articles…

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Advertising

December 21, 2020

Working with (not against) Google Ads automation

Over the last few years, automation and artificial intelligence have become unavoidable for businesses advertising with Google. What started with discovering related search terms in Keyword Planner has transformed into running Dynamic Search Ads without any keywords at all. It…

Taylor Flynn Jones

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Search Engine Optimization

July 20, 2020

The search engine ranking factors you need to know

The algorithm Google uses to rank its search results is incredibly complex. There are over 200 factors that impact what a searcher sees in the results. For most businesses, optimizing their websites for hundreds of unique factors isn’t a strategic…

Taylor Flynn Jones

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Search Engine Optimization

June 15, 2020

What happens to your website when you stop SEO?

SEO is a long-term strategy that doesn’t deliver immediate ROI, making it hard to compare it to other digital tactics like pay per click advertising or email marketing. Over time, the benefits of SEO become clear, with higher rankings for…

Taylor Flynn Jones

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Advertising

March 16, 2020

4 Questions to ask your ad agency about a cookieless future

Google announced in early 2020 that its Chrome web browser would phase out third-party cookies over the next two years. Google’s statement followed similar decisions by Apple, Microsoft and Mozilla. Digital marketers are reacting to Google’s announcement with shock, calling…

Taylor Flynn Jones

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Perspective.

Sparking conversation about all things digital

It’s time to transition to GA4. Here’s what’s new!

As ChatGPT becomes more capable, here’s what businesses need to keep in mind

What is SEO really for? SEO as part of a digital strategy

Case study: The impact of content quality over quantity

Working with (not against) Google Ads automation

The search engine ranking factors you need to know

What happens to your website when you stop SEO?

4 Questions to ask your ad agency about a cookieless future

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