Perspective.

Sparking conversation about all things digital

We’re in the business of growing, progressing and evolving. We stay in the know with our heads in industry publications and our hands on the latest technology. Our passion for the latest and greatest drives our love for digital and it wouldn’t be fair to keep it to ourselves. Find out what we’re learning and how we’re applying it to our daily grind.

Content

July 10, 2023

Developing a content distribution strategy

It’s easy for the content your business creates to get lost in the crowd, no matter how good it is. Social media posts, news articles, how-to guides and emails constantly bombard your potential customers. To break through the noise, you…

Summer Phillipson

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Content

April 3, 2023

Content beyond SEO: What copy does your business need?

As some of you may know, Parkway is big on SEO-informed content as part of a digital strategy. Since SEO can help increase search results visibility or drive higher-quality traffic to a website, we advocate for planning and writing optimized…

Summer Phillipson

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Content

February 22, 2023

Why (and how) collaboration fosters better website content

Over 70% of small businesses have their own website. As more and more follow suit, it’s important for business owners to consider how their website comes across to customers. Everyone knows that an attractive design is a major asset when…

Summer Phillipson

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Content

February 8, 2023

Why the latest Google helpful content update is a big deal

We use search engines to find the answer to any question in the blink of an eye. We gravitate toward those first couple of results. After all, Google lists them at the top because they’re the most relevant and informative,…

Summer Phillipson

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Content

January 2, 2023

5 Words and phrases you probably don’t need

When writing website content, ad copy and even captions for social media, it’s important to get to the point. Why? Because adding unnecessary words in a sentence can clutter content and overwhelm your reader. No one wants to trip over…

Parkway Digital

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Content

January 2, 2023

5 Digital marketing trends to try in 2023

2023 is officially here, and it’s time to dive right into your marketing plan. The new year brings new opportunities to update and optimize your marketing efforts. But before you get started, it’s important to know where the industry is…

Parkway Digital

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Content

December 19, 2022

5 Types of interactive content to add to your website

Interactive content relates to material that encourages audiences to actively engage with content. Traditionally, most website content is static, meaning users consume the material by simply reading or watching what’s on their screen. While static content is still important, interactive…

Summer Phillipson

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Content

November 7, 2022

Why quality reigns supreme over quantity in content marketing

What’s better: quality or quantity? We’ve heard this question—and a variety of answers—a lot over the years. It’s not a bad question, by any means. But you should know that we have a very concrete opinion on which is the…

Parkway Digital

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Content

October 31, 2022

Everything you need to know about AI content generation

Now more than ever, it’s an understatement to say that AI is a content marketing buzzword. It’s become an unavoidable topic of discussion in digital marketing. Depending on who you ask or what you read, AI is either a business…

Summer Phillipson

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Perspective.

Sparking conversation about all things digital

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