Perspective.

Sparking conversation about all things digital

We’re in the business of growing, progressing and evolving. We stay in the know with our heads in industry publications and our hands on the latest technology. Our passion for the latest and greatest drives our love for digital and it wouldn’t be fair to keep it to ourselves. Find out what we’re learning and how we’re applying it to our daily grind.

Content

May 3, 2021

Signs it’s time for a website copy refresh

For many small businesses and start-ups, website copy is often pushed to the wayside because of time or budget limitations. Writing copy for a website takes a long time and it can, to a first-timer, seem less important than other…

Kelsie Engert

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Content

November 9, 2020

Case study: Increasing organic traffic with a deliberate content strategy

Updating your blog with relevant, optimized content is one of the best ways to attract both search engines and new users to your website. While it sounds pretty straightforward, a content strategy requires a lot of intentional thought and effort.…

Kelsie Engert

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Content

June 29, 2020

Optimizing pages and posts to maximize search potential

On-page optimization helps search engines and users better understand your website, your website’s content and ultimately, your brand! Optimizing the content on both your pages and posts is essential if you want to maximize your website’s organic search potential and…

Kelsie Engert

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Content

January 13, 2020

Developing a content distribution strategy

It’s easy for the content your business creates to get lost in the crowd. Simply creating good content isn’t enough to get noticed. Social media posts, news articles, how to guides and emails constantly bombard your potential customers. Developing a…

Kelsie Engert

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A genuine conversation between you and your customers should be the foundation of your digital marketing.

Why we’re building content marketing strategies for our clients

Case Study Content

October 28, 2019

Case study: Optimizing content for 750% organic growth

In the last year, The Travel Team’s website traffic more than doubled, despite shifting focus away from paid ads and email marketing. During the same time frame, organic traffic grew 7.5 times. This exponential organic growth is the result of…

Taylor Flynn

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Content Studio News

September 2, 2019

Parkway welcomes new digital copywriter

Parkway is proud to announce its newest member of the team! Kelsie is a digital copywriter, with a background in social media and public relations writing. She will be writing digital content for our clients’ websites, blogs, social media and…

Parkway Digital

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Advertising Content

June 17, 2019

Everything you need to know to create UTM codes

One of the best things about digital marketing is how easy it is to track. It can be hard to determine how many sales are because of a billboard near your store. Online, it’s possible to constantly monitor where your…

Parkway Digital

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Content Search Engine Optimization

May 13, 2019

How to update old blog posts for SEO

As digital trends shift and our team grows, we are taking more time to share informative content on our blog. There are two reasons we prioritize our own content marketing: We love sharing our knowledge with our clients. Really. We…

Parkway Digital

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