Perspective.

Sparking conversation about all things digital

We’re in the business of growing, progressing and evolving. We stay in the know with our heads in industry publications and our hands on the latest technology. Our passion for the latest and greatest drives our love for digital and it wouldn’t be fair to keep it to ourselves. Find out what we’re learning and how we’re applying it to our daily grind.

Content

January 2, 2023

5 Words and phrases you probably don’t need

When writing website content, ad copy and even captions for social media, it’s important to get to the point. Why? Because adding unnecessary words in a sentence can clutter content and overwhelm your reader. No one wants to trip over…

Parkway Digital

Love0

Content

January 2, 2023

5 Digital marketing trends to try in 2023

2023 is officially here, and it’s time to dive right into your marketing plan. The new year brings new opportunities to update and optimize your marketing efforts. But before you get started, it’s important to know where the industry is…

Parkway Digital

Love0

Content

December 19, 2022

5 Types of interactive content to add to your website

Interactive content relates to material that encourages audiences to actively engage with content. Traditionally, most website content is static, meaning users consume the material by simply reading or watching what’s on their screen. While static content is still important, interactive…

Parkway Digital

Love0

Content

November 21, 2022

How to write email subject lines that get opened

How many emails do you receive each day? According to statistics, your inbox likely fills up with around 100 new messages daily. Now compare that to how many emails you actually open and read. We’re guessing there’s a big difference.…

Parkway Digital

Love0

Content

November 7, 2022

Why quality reigns supreme over quantity in content marketing

What’s better: quality or quantity? We’ve heard this question—and a variety of answers—a lot over the years. It’s not a bad question, by any means. But you should know that we have a very concrete opinion on which is the…

Parkway Digital

Love0

Content

October 31, 2022

Everything you need to know about AI content generation

Now more than ever, it’s an understatement to say that AI is a content marketing buzzword. It’s become an unavoidable topic of discussion in digital marketing. Depending on who you ask or what you read, AI is either a business…

Parkway Digital

Love0

Content

October 17, 2022

7 Reasons to update your website copy

Updating website content is a process all successful businesses must do. Website content is so valuable because it’s what helps you effectively communicate with search engines and build trust with potential customers. Understanding the reasons behind a website copy refresh…

Chris Reilley

Love0

Content

May 2, 2022

Short-term strategies for long-term SEO success

It's been around for a while, but content for SEO remains a popular and powerful strategy for businesses of all types and sizes. Learning how it works can help you better understand the kind of results content-based SEO can have…

Dave Kerns

Love0

Content

March 21, 2022

So you want to start a podcast?

Podcasting has become a force to reckon with in the digital marketing world. Edison Research discovered that about 41% of Americans listened to a podcast in the last month and podcast listeners increased by almost 30% since 2018. If you…

Dave Kerns

Love0

1234 Next »

Perspective.

Sparking conversation about all things digital

Get in Touch