Perspective.

Sparking conversation about all things digital

We’re in the business of growing, progressing and evolving. We stay in the know with our heads in industry publications and our hands on the latest technology. Our passion for the latest and greatest drives our love for digital and it wouldn’t be fair to keep it to ourselves. Find out what we’re learning and how we’re applying it to our daily grind.

Content

May 2, 2022

Short-term strategies for long-term SEO success

It's been around for a while, but content for SEO remains a popular and powerful strategy for businesses of all types and sizes. Learning how it works can help you better understand the kind of results content-based SEO can have…

Dave Kerns

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Content

March 21, 2022

So you want to start a podcast?

Podcasting has become a force to reckon with in the digital marketing world. Edison Research discovered that about 41% of Americans listened to a podcast in the last month and podcast listeners increased by almost 30% since 2018. If you…

Dave Kerns

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Content

May 3, 2021

Signs it’s time for a website copy refresh

For many small businesses and start-ups, website copy is often pushed to the wayside because of time or budget limitations. Writing copy for a website takes a long time and it can, to a first-timer, seem less important than other…

Chris Reilley

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Content

June 29, 2020

Optimizing pages and posts to maximize search potential

On-page optimization helps search engines and users better understand your website, your website’s content and ultimately, your brand! Optimizing the content on both your pages and posts is essential if you want to maximize your website’s organic search potential and…

Chris Reilley

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Content

January 13, 2020

Developing a content distribution strategy

It’s easy for the content your business creates to get lost in the crowd. Simply creating good content isn’t enough to get noticed. Social media posts, news articles, how to guides and emails constantly bombard your potential customers. Developing a…

Chris Reilley

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A genuine conversation between you and your customers should be the foundation of your digital marketing.

Why we’re building content marketing strategies for our clients

Case Study Content

October 28, 2019

Case study: Optimizing content for 750% organic growth

In the last year, The Travel Team’s website traffic more than doubled, despite shifting focus away from paid ads and email marketing. During the same time frame, organic traffic grew 7.5 times. This exponential organic growth is the result of…

Taylor Flynn

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Content Studio News

September 2, 2019

Parkway welcomes new digital copywriter

Parkway is proud to announce its newest member of the team! Kelsie is a digital copywriter, with a background in social media and public relations writing. She will be writing digital content for our clients’ websites, blogs, social media and…

Parkway Digital

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Advertising Content

June 17, 2019

Everything you need to know to create UTM codes

One of the best things about digital marketing is how easy it is to track. It can be hard to determine how many sales are because of a billboard near your store. Online, it’s possible to constantly monitor where your…

Parkway Digital

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Perspective.

Sparking conversation about all things digital

A genuine conversation between you and your customers should be the foundation of your digital marketing.

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