Sparking conversation about all things digital.

When businesses invest in website content, much of that effort goes toward the homepage, service pages, and search-optimized blog content. These pages do a lot of heavy lifting: they introduce the business, establish what sets it apart, explain the business’s…

Chances are you’ve heard of both content marketing and search engine optimization (SEO). These digital strategies use long-form content to attract audiences and convert them into customers. However, there are subtle differences between the two tactics. Understanding each approach can…

Your business’s visual identity—which usually includes a logo, color palette and fonts, as well as a pattern and maybe a set of icons—gives your brand a unique personality and separates it from competitors. A strong, cohesive visual identity helps customers…

It’s easy for the content your business creates to get lost in the crowd, no matter how good it is. Social media posts, news articles, how-to guides and emails constantly bombard your potential customers. To break through the noise, you…

As some of you may know, Parkway is big on SEO-informed content as part of a digital strategy. Since SEO can help increase search results visibility or drive higher-quality traffic to a website, we advocate for planning and writing optimized…