June 29, 2020
Optimizing pages and posts to maximize search potential
On-page optimization helps search engines and users better understand your website, your website’s content and ultimately, your brand! Optimizing the content on both your pages and posts is essential if you want to maximize your website’s organic search potential and…
January 13, 2020
Developing a content distribution strategy
It’s easy for the content your business creates to get lost in the crowd. Simply creating good content isn’t enough to get noticed. Social media posts, news articles, how to guides and emails constantly bombard your potential customers. Developing a…
October 28, 2019
Case study: Optimizing content for 750% organic growth
In the last year, The Travel Team’s website traffic more than doubled, despite shifting focus away from paid ads and email marketing. During the same time frame, organic traffic grew 7.5 times. This exponential organic growth is the result of…
September 2, 2019
Parkway welcomes new digital copywriter
Parkway is proud to announce its newest member of the team! Kelsie is a digital copywriter, with a background in social media and public relations writing. She will be writing digital content for our clients’ websites, blogs, social media and…
June 17, 2019
Everything you need to know to create UTM codes
One of the best things about digital marketing is how easy it is to track. It can be hard to determine how many sales are because of a billboard near your store. Online, it’s possible to constantly monitor where your…
May 13, 2019
How to update old blog posts for SEO
As digital trends shift and our team grows, we are taking more time to share informative content on our blog. There are two reasons we prioritize our own content marketing: We love sharing our knowledge with our clients. Really. We…
April 8, 2019
How to write content for your new website
Investing in a new website is a big decision that can be both exciting and nerve-wracking. One of the most important pieces of the process is creating website copy that helps you connect with customers. Don’t get us wrong –…
