Sparking conversation about all things digital

September 21, 2021

Refreshing your brand with content pruning

You want your business’s website and social media platforms to have engaging content that keeps new visitors and followers interested. When you don’t adjust your content to meet industry trends, engagement and interest can fall. A digital content refresh, also…

October 5, 2020

Tips to keep in mind when writing for social media

We love social media because it gives businesses an opportunity to build their brand and connect one-on-one with customers. Different from writing newsletters, B2B content or other promotional materials for your business, writing for social media can be a bit…

Chris Reilley

September 14, 2020

Using Facebook and Instagram Shopping for your small business

As if social media didn’t already provide enough tools for your business, now you can turn your profile into an online storefront! Is this new feature, appropriately named Facebook and Instagram Shops, right for your small business? What are Facebook…

Chris Reilley

August 17, 2020

Creating a good Instagram bio

Instagram is a great platform for connecting with customers and showcasing your business. Along with your name and profile photo, Instagram gives users 150 characters to display a message of their choosing. This area is called an Instagram Bio, where…

May 18, 2020

How to use LinkedIn: 10 best practices for improving your profile

LinkedIn is a powerful tool for professionals and business owners. The platform boasts 690 million members, and they represent a wide variety of professionals, from entry-level millennials to c-suite execs. Effectively using LinkedIn can help you grow your professional network…

March 2, 2020

Designing for the Instagram grid

It's no secret that our favorite social media platform at Parkway is Instagram. While Facebook, Snapchat and Tik Tok have pigeonholed themselves into specific age demographics, Instagram has adapted to the changing times, appealing to a wide range of ages.…

Parkway Digital

February 24, 2020

5 Tips for standout social media graphics

Social media is a must for companies looking to connect with customers. One of the best ways to show followers exactly what your brand is about is with beautiful images designed specifically for your social channels. Beautiful, on-brand social media…

Facebook advertising is a great way to market a growing business on a budget.

Using Facebook Ads to your advantage

June 10, 2019

How to increase engagement on your Instagram posts

Instagram is one of our favorite tools for connecting with potential customers organically. We think it does a great job of creating communities around brands, locations and causes. Interaction among users is one of the best parts of Instagram. It’s…

Parkway Digital