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Perspective.

Sparking conversation about all things digital

We’re in the business of growing, progressing and evolving. We stay in the know with our heads in industry publications and our hands on the latest technology. Our passion for the latest and greatest drives our love for digital and it wouldn’t be fair to keep it to ourselves. Find out what we’re learning and how we’re applying it to our daily grind.

Category: Social Media

Social Media

June 27, 2022

How to share your company’s content

Actively publishing content, such as blogs and social media posts, is just another way to promote your business. However, reach and engagement can become stagnant and difficult. If posts lack a call to action, aren’t relevant, or would be more…

Parkway Digital

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Social Media

March 14, 2022

How to maximize LinkedIn for your business

LinkedIn is the first social media platform where working professionals connect and collaborate. Even though LinkedIn has been around for two decades, many business owners are still unsure how to use it to promote their business. Unlike Instagram, Facebook and…

Taylor Flynn

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Social Media

September 21, 2021

Refreshing your brand with content pruning

You want your business’s website and social media platforms to have engaging content that keeps new visitors and followers interested. When you don’t adjust your content to meet industry trends, engagement and interest can fall. A digital content refresh, also…

Jenna Hutzler

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Social Media

October 5, 2020

Tips to keep in mind when writing for social media

We love social media because it gives businesses an opportunity to build their brand and connect one-on-one with customers. Different from writing newsletters, B2B content or other promotional materials for your business, writing for social media can be a bit…

Chris Reilley

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Social Media

September 14, 2020

Using Facebook and Instagram Shopping for your small business

As if social media didn’t already provide enough tools for your business, now you can turn your profile into an online storefront! Is this new feature, appropriately named Facebook and Instagram Shops, right for your small business? What are Facebook…

Chris Reilley

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Social Media

August 17, 2020

Creating a good Instagram bio

Instagram is a great platform for connecting with customers and showcasing your business. Along with your name and profile photo, Instagram gives users 150 characters to display a message of their choosing. This area is called an Instagram Bio, where…

Jenna Hutzler

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Social Media

May 18, 2020

How to use LinkedIn: 10 best practices for improving your profile

LinkedIn is a powerful tool for professionals and business owners. The platform boasts 690 million members, and they represent a wide variety of professionals, from entry-level millennials to c-suite execs. Effectively using LinkedIn can help you grow your professional network…

Jenna Hutzler

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Social Media

March 2, 2020

Designing for the Instagram grid

It's no secret that our favorite social media platform at Parkway is Instagram. While Facebook, Snapchat and Tik Tok have pigeonholed themselves into specific age demographics, Instagram has adapted to the changing times, appealing to a wide range of ages.…

Parkway Digital

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Social Media

February 24, 2020

5 Tips for standout social media graphics

Social media is a must for companies looking to connect with customers. One of the best ways to show followers exactly what your brand is about is with beautiful images designed specifically for your social channels. Beautiful, on-brand social media…

Jenna Hutzler

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