Sparking conversations about all things digital.

Contrary to popular belief, you don't need a huge advertising budget to share your message with potential customers. Facebook advertising is a great way to market a growing business on a budget. The Facebook algorithm is constantly changing, which can…

Instagram is one of our favorite tools for connecting with potential customers organically. We think it does a great job of creating communities around brands, locations and causes. Interaction among users is one of the best parts of Instagram. It’s…

These days, social media platforms are almost unavoidable. If you’re running a successful business, make that 100% unavoidable. Potential customers get basic information about your business from Facebook, like your address, phone number and store hours. They might even shop…

Social media allows you to quickly and frequently communicate with your customers. Without effective management of your social media profiles however, your accounts can become a source of frustration for both your staff and your followers. Facebook, Instagram, Twitter and…

If you are managing a social media account, even a personal one, you've probably asked yourself this question: When is the best time to post? Your goals probably include engagements, website visits, email signups and purchases. These metrics all increase…

If you use Google+, whether for yourself or your business, you probably received an email from Google with the subject line, “Your personal Google+ account is going away on April 2, 2019.” While at first this message sounds like it’s…

LinkedIn is a powerful tool for professionals and business owners. There are over 500 million members, and they represent a wide variety of professionals, from entry-level millennials to c-suite execs. Effectively using LinkedIn can help you grow your professional network…

To be honest, when Instagram first released their version of the stories feature, we weren't that excited. In 2013, Snapchat introduced a similar idea, with memories that are quickly documented and vanish just as fast – in 24 hours to be…

Social media is a must for companies looking to connect with customers. One of the best ways to show followers exactly what your brand is about is with beautiful images designed specifically for your social channels. Beautiful, on-brand posts that…