Sparking conversation about all things digital

August 17, 2020

Creating a good Instagram bio

Instagram is a great platform for connecting with customers and showcasing your business. Along with your name and profile photo, Instagram gives users 150 characters to display a message of their choosing. This area is called an Instagram Bio, where…

Jenna Hutzler

May 18, 2020

How to use LinkedIn: 10 best practices for improving your profile

LinkedIn is a powerful tool for professionals and business owners. The platform boasts 690 million members, and they represent a wide variety of professionals, from entry-level millennials to c-suite execs. Effectively using LinkedIn can help you grow your professional network…

Jenna Hutzler

March 2, 2020

Designing for the Instagram grid

It's no secret that our favorite social media platform at Parkway is Instagram. While Facebook, Snapchat and Tik Tok have pigeonholed themselves into specific age demographics, Instagram has adapted to the changing times, appealing to a wide range of ages.…

February 24, 2020

5 Tips for standout social media graphics

Social media is a must for companies looking to connect with customers. One of the best ways to show followers exactly what your brand is about is with beautiful images designed specifically for your social channels. Beautiful, on-brand social media…

Jenna Hutzler

Facebook advertising is a great way to market a growing business on a budget.

Using Facebook Ads to your advantage

June 10, 2019

How to increase engagement on your Instagram posts

Instagram is one of our favorite tools for connecting with potential customers organically. We think it does a great job of creating communities around brands, locations and causes. Interaction among users is one of the best parts of Instagram. It’s…

Social Media Strategy

April 15, 2019

8 Social media skills you need to have

These days, social media platforms are almost unavoidable. If you’re running a successful business, make that 100% unavoidable. Potential customers get basic information about your business from Facebook, like your address, phone number and store hours. They might even shop…

Perspective Social Media

April 1, 2019

Why Instagram is the best social media

If you’re avid social media users like us (and really, who isn’t these days?), you probably noticed how the most popular social media platforms keep “borrowing” ideas from each other. Should we be concerned they’ll eventually morph into a single…

March 11, 2019

3 Social media management steps for small businesses

Social media allows you to quickly and frequently communicate with your customers. Without effective management of your social media profiles however, your accounts can become a source of frustration for both your staff and your followers. Facebook, Instagram, Twitter and…