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Perspective

Sparking conversation about all things digital

We’re in the business of growing, progressing and evolving. We stay in the know with our heads in industry publications and our hands on the latest technology. Our passion for the latest and greatest drives our love for digital and it wouldn’t be fair to keep it to ourselves. Find out what we’re learning and how we’re applying it to our daily grind.

Category: Social Media

Social Media

March 2, 2020

Designing for the Instagram grid

It's no secret that our favorite social media platform at Parkway is Instagram. While Facebook, Snapchat and Tik Tok have pigeonholed themselves into specific age demographics, Instagram has adapted to the changing times, appealing to a wide range of ages.…

Parkway Digital

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Social Media

February 24, 2020

5 Tips for standout social media graphics

Social media is a must for companies looking to connect with customers. One of the best ways to show followers exactly what your brand is about is with beautiful images designed specifically for your social channels. Beautiful, on-brand social media…

Jenna Hutzler

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Facebook advertising is a great way to market a growing business on a budget.

Using Facebook Ads to your advantage

Social Media

June 10, 2019

How to increase engagement on your Instagram posts

Instagram is one of our favorite tools for connecting with potential customers organically. We think it does a great job of creating communities around brands, locations and causes. Interaction among users is one of the best parts of Instagram. It’s…

Parkway Digital

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Social Media Strategy

April 15, 2019

8 Social media skills you need to have

These days, social media platforms are almost unavoidable. If you’re running a successful business, make that 100% unavoidable. Potential customers get basic information about your business from Facebook, like your address, phone number and store hours. They might even shop…

Parkway Digital

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Perspective Social Media

April 1, 2019

Why Instagram is the best social media

If you’re avid social media users like us (and really, who isn’t these days?), you probably noticed how the most popular social media platforms keep “borrowing” ideas from each other. Should we be concerned they’ll eventually morph into a single…

Parkway Digital

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Social Media

March 11, 2019

3 Social media management steps for small businesses

Social media allows you to quickly and frequently communicate with your customers. Without effective management of your social media profiles however, your accounts can become a source of frustration for both your staff and your followers. Facebook, Instagram, Twitter and…

Parkway Digital

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Social Media Strategy

February 25, 2019

The best time to post on social media

If you are managing a social media account, even a personal one, you've probably asked yourself this question: When is the best time to post? Your goals probably include engagements, website visits, email signups and purchases. These metrics all increase…

Parkway Digital

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Social Media

February 5, 2019

What you need to know about the G+ shutdown

If you use Google+, whether for yourself or your business, you probably received an email from Google with the subject line, “Your personal Google+ account is going away on April 2, 2019.” While at first this message sounds like it’s…

Parkway Digital

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