March 2, 2020
Designing for the Instagram grid
It's no secret that our favorite social media platform at Parkway is Instagram. While Facebook, Snapchat and Tik Tok have pigeonholed themselves into specific age demographics, Instagram has adapted to the changing times, appealing to a wide range of ages.…
February 24, 2020
5 Tips for standout social media graphics
Social media is a must for companies looking to connect with customers. One of the best ways to show followers exactly what your brand is about is with beautiful images designed specifically for your social channels. Beautiful, on-brand social media…
June 10, 2019
How to increase engagement on your Instagram posts
Instagram is one of our favorite tools for connecting with potential customers organically. We think it does a great job of creating communities around brands, locations and causes. Interaction among users is one of the best parts of Instagram. It’s…
April 15, 2019
8 Social media skills you need to have
These days, social media platforms are almost unavoidable. If you’re running a successful business, make that 100% unavoidable. Potential customers get basic information about your business from Facebook, like your address, phone number and store hours. They might even shop…
April 1, 2019
Why Instagram is the best social media
If you’re avid social media users like us (and really, who isn’t these days?), you probably noticed how the most popular social media platforms keep “borrowing” ideas from each other. Should we be concerned they’ll eventually morph into a single…
March 11, 2019
3 Social media management steps for small businesses
Social media allows you to quickly and frequently communicate with your customers. Without effective management of your social media profiles however, your accounts can become a source of frustration for both your staff and your followers. Facebook, Instagram, Twitter and…
February 25, 2019
The best time to post on social media
If you are managing a social media account, even a personal one, you've probably asked yourself this question: When is the best time to post? Your goals probably include engagements, website visits, email signups and purchases. These metrics all increase…