News & Perspective

Sparking conversations about all things digital.

Category: Social Media
Using Facebook Ads to Your Advantage
September 23, 2019

Using Facebook Ads to your advantage

Contrary to popular belief, you don't need a huge advertising budget to share your message with potential customers. Facebook advertising is a great way to market a growing business on a budget. The Facebook algorithm is constantly changing, which can…
Woman using social media on her mobile device
April 15, 2019

8 Social media skills you need to have

These days, social media platforms are almost unavoidable. If you’re running a successful business, make that 100% unavoidable. Potential customers get basic information about your business from Facebook, like your address, phone number and store hours. They might even shop…
February 25, 2019

The best time to post on social media

If you are managing a social media account, even a personal one, you've probably asked yourself this question: When is the best time to post? Your goals probably include engagements, website visits, email signups and purchases. These metrics all increase…
Young professional using LinkedIn on laptop
November 9, 2018

How to use LinkedIn like a rock star

LinkedIn is a powerful tool for professionals and business owners. There are over 500 million members, and they represent a wide variety of professionals, from entry-level millennials to c-suite execs. Effectively using LinkedIn can help you grow your professional network…