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Perspective.

Sparking conversation about all things digital

We’re in the business of growing, progressing and evolving. We stay in the know with our heads in industry publications and our hands on the latest technology. Our passion for the latest and greatest drives our love for digital and it wouldn’t be fair to keep it to ourselves. Find out what we’re learning and how we’re applying it to our daily grind.

Category: Social Media

Social Media

January 23, 2023

To hashtag or not to hashtag: Do they matter in 2023?

We saw hashtags on social media for the first time back in 2007 and now it’s 2023… so, are hashtags even still a thing? Maybe you still throw a few hashtags into the bottom of your posts or maybe you…

Parkway Digital

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Social Media

October 27, 2022

Our biggest social media pet peeves

It probably comes as no surprise that we spend more time on social media than watching TV. Social media is part of everyday life; we scroll our timelines without even realizing we’re doing it. We’re not only following high school…

Parkway Digital

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Social Media

June 27, 2022

How to share your company’s content

Actively publishing content, such as blogs and social media posts, is just another way to promote your business. However, reach and engagement can become stagnant and difficult. If posts lack a call to action, aren’t relevant, or would be more…

Parkway Digital

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Social Media

March 14, 2022

How to maximize LinkedIn for your business

LinkedIn is the first social media platform where working professionals connect and collaborate. Even though LinkedIn has been around for two decades, many business owners are still unsure how to use it to promote their business. Unlike Instagram, Facebook and…

Parkway Digital

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Social Media

September 21, 2021

Refreshing your brand with content pruning

You want your business’s website and social media platforms to have engaging content that keeps new visitors and followers interested. When you don’t adjust your content to meet industry trends, engagement and interest can fall. A digital content refresh, also…

Parkway Digital

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Social Media

October 5, 2020

Tips to keep in mind when writing for social media

We love social media because it gives businesses an opportunity to build their brand and connect one-on-one with customers. Different from writing newsletters, B2B content or other promotional materials for your business, writing for social media can be a bit…

Parkway Digital

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Social Media

September 14, 2020

Using Facebook and Instagram Shopping for your small business

As if social media didn’t already provide enough tools for your business, now you can turn your profile into an online storefront! Is this new feature, appropriately named Facebook and Instagram Shops, right for your small business? What are Facebook…

Parkway Digital

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Social Media

August 17, 2020

Creating a good Instagram bio

Instagram is a great platform for connecting with customers and showcasing your business. Along with your name and profile photo, Instagram gives users 150 characters to display a message of their choosing. This area is called an Instagram Bio, where…

Parkway Digital

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Social Media

March 2, 2020

Designing for the Instagram grid

It's no secret that our favorite social media platform at Parkway is Instagram. While Facebook, Snapchat and Tik Tok have pigeonholed themselves into specific age demographics, Instagram has adapted to the changing times, appealing to a wide range of ages.…

Parkway Digital

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