Perspective.

Sparking conversation about all things digital

We’re in the business of growing, progressing and evolving. We stay in the know with our heads in industry publications and our hands on the latest technology. Our passion for the latest and greatest drives our love for digital and it wouldn’t be fair to keep it to ourselves. Find out what we’re learning and how we’re applying it to our daily grind.
 
Category: Social Media
August 17, 2020

Creating a good Instagram bio

Instagram is a great platform for connecting with customers and showcasing your business. Along with your name and profile photo, Instagram gives users 150 characters to display a message of their choosing. This area is called an Instagram Bio, where…
March 2, 2020

Designing for the Instagram grid

It's no secret that our favorite social media platform at Parkway is Instagram. While Facebook, Snapchat and Tik Tok have pigeonholed themselves into specific age demographics, Instagram has adapted to the changing times, appealing to a wide range of ages.…

Facebook advertising is a great way to market a growing business on a budget.

Using Facebook Ads to your advantage