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Perspective.

Sparking conversation about all things digital

We’re in the business of growing, progressing and evolving. We stay in the know with our heads in industry publications and our hands on the latest technology. Our passion for the latest and greatest drives our love for digital and it wouldn’t be fair to keep it to ourselves. Find out what we’re learning and how we’re applying it to our daily grind.

Category: Social Media

Perspective Social Media

April 1, 2019

Why Instagram is the best social media

If you’re avid social media users like us (and really, who isn’t these days?), you probably noticed how the most popular social media platforms keep “borrowing” ideas from each other. Should we be concerned they’ll eventually morph into a single…

Parkway Digital

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Social Media

March 11, 2019

3 Social media management steps for small businesses

Social media allows you to quickly and frequently communicate with your customers. Without effective management of your social media profiles however, your accounts can become a source of frustration for both your staff and your followers. Facebook, Instagram, Twitter and…

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Social Media Strategy

February 25, 2019

The best time to post on social media

If you are managing a social media account, even a personal one, you've probably asked yourself this question: When is the best time to post? Your goals probably include engagements, website visits, email signups and purchases. These metrics all increase…

Parkway Digital

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Social Media

February 5, 2019

What you need to know about the G+ shutdown

If you use Google+, whether for yourself or your business, you probably received an email from Google with the subject line, “Your personal Google+ account is going away on April 2, 2019.” While at first this message sounds like it’s…

Parkway Digital

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Social Media

October 2, 2018

Using Instagram Stories to your advantage

To be honest, when Instagram first released their version of the stories feature, we weren't that excited. In 2013, Snapchat introduced a similar idea, with memories that are quickly documented and vanish just as fast – in 24 hours to be…

Parkway Digital

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Social Media

March 7, 2018

The beginner’s guide to ranking on YouTube

YouTube now claims over 1.5 billion monthly users, making it the second most popular social media platform after Facebook. This statistic alone makes a convincing argument for brands to invest in video content. However, every minute of every day, 500…

Parkway Digital

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Social Media

June 16, 2017

Why do you need a social media style guide?

If your job entails social media management, you should think about adding a social media style guide to your marketing materials. Whether you work for a digital agency or as an in-house designer, building a social style guide can smooth…

Parkway Digital

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Social Media

June 8, 2017

How to use hashtags on social media

Maybe you’re already throwing a few hashtags into your posts, or maybe you’ve avoided them entirely. Either way, it’s important to know how they work and what they can add to your brand’s social media presence. There’s no exact right…

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