News & Perspective

Sparking conversations about all things digital.

Woman using social media on her mobile device
April 15, 2019

8 Social media skills you need to have

These days, social media platforms are almost unavoidable. If you’re running a successful business, make that 100% unavoidable. Potential customers get basic information about your business from Facebook, like your address, phone number and store hours. They might even shop…
Perspective
April 1, 2019

Why Instagram is the best social media

If you’re avid social media users like us (and really, who isn’t these days?), you probably noticed how the most popular social media platforms keep “borrowing” ideas from each other. Should we be concerned they’ll eventually morph into a single…
February 25, 2019

The best time to post on social media

If you are managing a social media account, even a personal one, you've probably asked yourself this question: When is the best time to post? Your goals probably include engagements, website visits, email signups and purchases. These metrics all increase…