News & Perspective

Sparking conversations about all things digital.

Studio News
September 1, 2019

Getting to Know Chris

Hometown: Buffalo, NY What is your background in?  I got started in print design and transitioned over to digital as the industry changed. While I love print, the digital landscape is always evolving which makes designing in that space very…
Map with pushpins
Digital Marketing Trends
August 5, 2019

What is geotargeting?

Geotargeting allows marketers to customize a user’s digital experience based on their location. This technology is powerful because it enables us to create and display more relevant messages to potential customers based on where they spend (or spent) time. We’re…
Person reading a book outside
Perspective
July 22, 2019

10 Books we’re reading this summer

There are few things better than spending summer days reading on the patio, at the beach or in our hammocks. These are the novels, memoirs and thought-provoking commentaries we’re working on this summer. An American Marriage by Tayari Jones Barack…
Teammates supporting one another
Perspective
July 1, 2019

What inspires the Parkway team?

As a creative team, we’re constantly looking for inspiration to fuel our next project. Of course, you can’t go wrong with a Pinterest search and we’re always scrolling through Instagram to see what other creatives are up to. But for…