Perspective

Sparking conversation about all things digital

We’re in the business of growing, progressing and evolving. We stay in the know with our heads in industry publications and our hands on the latest technology. Our passion for the latest and greatest drives our love for digital and it wouldn’t be fair to keep it to ourselves. Find out what we’re learning and how we’re applying it to our daily grind.

Over the last five years, our team has worked hard to create a company culture that we are all proud of.

How Parkway Digital treats its clients differently
Search Engine Optimization
November 18, 2019

Meet Google’s BERT update

Google’s algorithm is constantly changing. In 2018 alone, there were over 3,200 updates to the formula Google uses to determine what search results you see. The latest change is bigger than most. It's titled Bidirectional Encoder Representations from Transformers and…
Perspective
November 14, 2019

Disney+ fails fast

By now, you’ve probably heard all about Disney+, the new streaming service home to iconic Disney movies, Pixar favorites, the Star Wars franchise and more. In the last few days, Disney+ captured headlines for more than one reason. Yes, it's…
Studio News
November 11, 2019

Parkway Digital’s favorite podcasts

Podcasts have steadily increased in popularity, and not just for Millenials. The catalyst? Last year, Spotify added podcasts to its subscription music service. Podcasts support our busy schedules and our affinity for multitasking. Here are some of Parkway's favorites: Rob…
Studio News
November 10, 2019

Getting to know Kelsie

Hometown: Barker, NY What is your background in? My background is in advertising and public relations. What do you work on primarily? I primarily work on creative writing pieces, as well as digital and social media content. What do you wish…
Studio News
November 10, 2019

Getting to know Taylor

Hometown: Gasport, NY What is your background in? I thought for the longest time that I wanted to be a media planner, because I really enjoy both math and psychology. During my senior year at Ithaca College, I interned with a…

A genuine conversation between you and your customers should be the foundation of your digital marketing.

Why we’re building content marketing strategies for our clients