News & Perspective

Sparking conversations about all things digital.

Child taking a photo with a film camera
Design
June 3, 2019

The power of nostalgia in design

For longer than the Parkway Digital team has been designing together, nostalgia has been a design trend. We see this preference for “authenticity and heritage over novelty and notoriety” in branding and web design. The power of nostalgia plays a…
Parkway wins best website at the BETAS
Studio News
May 6, 2019

Parkway wins best website at the BETAS

This year, InfoTech WNY celebrates 20 years of promoting technology through networking, education and career enrichment. Their annual award show, the BETAS, honors organizations and individuals setting the standard for technological innovation in the Buffalo Niagara region. At this milestone…
Business owner using laptop in home office
Design
April 29, 2019

Build your brand online with these tips

Branding is no longer just a logo and stationery system. Today, building a company’s persona is something much more complex. Why? Digital platforms have changed what it means to create a brand for your business. In addition to traditional touchpoints…
Woman using social media on her mobile device
April 15, 2019

8 Social media skills you need to have

These days, social media platforms are almost unavoidable. If you’re running a successful business, make that 100% unavoidable. Potential customers get basic information about your business from Facebook, like your address, phone number and store hours. They might even shop…