Perspective.

Sparking conversation about all things digital

We’re in the business of growing, progressing and evolving. We stay in the know with our heads in industry publications and our hands on the latest technology. Our passion for the latest and greatest drives our love for digital and it wouldn’t be fair to keep it to ourselves. Find out what we’re learning and how we’re applying it to our daily grind.

Case Study

February 17, 2020

Case study: Redesigning to maximize conversion rate

Finding a general contractor or construction company to take on small jobs feels almost impossible lately. When you do get a trustworthy recommendation, contacting the business is just as difficult. Broken websites, ignored calls and unreturned emails are unfortunately pretty…

Chris Reilley

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Case Study

January 20, 2020

Case study: Increasing organic sessions 50% with streamlined navigation

In July 2018, we launched one of our most exciting projects yet: The Buffalo Museum of Science’s new website. Any big website refresh requires a lot of planning. So many technical and organizational details have to be part of designing,…

Chris Reilley

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Perspective

December 9, 2019

Building a business: Lessons from Parkway Digital’s first 5 years

When Rob and I started this venture in 2014, I don’t know if we ever thought we’d be lucky enough to build a company like Parkway. It’s been a mixture of luck, talent and persistence that brought us to where…

Chris Reilley

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Perspective

December 15, 2016

Amazon Go is cool. Can it improve marketing?

Yes, with lots and lots of data. Amazon Go is a new concept by Amazon aimed at creating a truly frictionless shopping experience. In their Seattle test store, Amazon Go is pushing the boundary of retail to an almost utopian…

Chris Reilley

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