Chris Reilley - Creative Lead at Parkway Digital

Search Engine Optimization

December 26, 2022

6 SEO myths and misconceptions you can ignore

Wait, what’s SEO again? If you’re not familiar with this acronym, SEO stands for search engine optimization. According to Moz, SEO is “the practice of increasing the quantity and quality of traffic to your website through organic search engine results.”…

Chris Reilley

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Content

October 17, 2022

7 Reasons to update your website copy

Updating website content is a process all successful businesses must do. Website content is so valuable because it’s what helps you effectively communicate with search engines and build trust with potential customers. Understanding the reasons behind a website copy refresh…

Chris Reilley

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Case Study

June 7, 2021

Writing Buffalo’s next chapter, one website at a time

There’s no doubt, it’s an exciting time to be in Buffalo. Our city’s rich history and renaissance are being celebrated even more than usual throughout Erie County’s bicentennial year. Our city is beginning to gather again as we approach the…

Chris Reilley

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Perspective

March 30, 2021

Kicking off 2021 with team-oriented goals

We’ve said our goodbyes to 2020 and without looking back, we’ve got our eyes fixed on bigger and better things in the year ahead of us. 2021 is a clean slate for all of us, and we’re determined to make…

Chris Reilley

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We recently chatted with Brian and Christina Shaw of Shaw Photography Co about the importance of an SEO-friendly website.

A conversation with Shaw Photography Co: The importance of an SEO-friendly website

Website Design

October 19, 2020

Why we love WP Engine

Finding website hosting that is secure, reliable and functional is so important. WP Engine offers a managed hosting platform that specifically caters to WordPress users (like us!). It’s one of the most popular hosting options for WordPress websites, and for…

Chris Reilley

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Search Engine Optimization

October 12, 2020

Keyword research tools we love

Keyword research is a huge part of SEO. Whether you’re developing a content strategy or building an ad campaign, it’s important that you’re using the right keywords and phrases to attract potential customers to your website! There are plenty of…

Chris Reilley

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October 5, 2020

Tips to keep in mind when writing for social media

We love social media because it gives businesses an opportunity to build their brand and connect one-on-one with customers. Different from writing newsletters, B2B content or other promotional materials for your business, writing for social media can be a bit…

Chris Reilley

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September 14, 2020

Using Facebook and Instagram Shopping for your small business

As if social media didn’t already provide enough tools for your business, now you can turn your profile into an online storefront! Is this new feature, appropriately named Facebook and Instagram Shops, right for your small business? What are Facebook…

Chris Reilley

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Perspective.

Sparking conversation about all things digital

6 SEO myths and misconceptions you can ignore

7 Reasons to update your website copy

Writing Buffalo’s next chapter, one website at a time

Kicking off 2021 with team-oriented goals

We recently chatted with Brian and Christina Shaw of Shaw Photography Co about the importance of an SEO-friendly website.

Why we love WP Engine

Keyword research tools we love

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