When we started working together, we created a Gmail email address for your organization that we call a Google Master Account (GMA). This Google account is what we use to sign up for all of the platforms necessary to make your website and digital marketing work, from WP Engine to Google Tag Manager to Facebook’s API.
When we launch a new website, we give you the account information for this GMA, because it’s important to us that you own your website and all the tools that go along with it. However, you should not log into your GMA.
A GMA is a behind-the-scenes account that keeps your website and other digital marketing tools running smoothly in three ways:
Your GMA is responsible for a lot of the features that make your website valuable to your business. Logging into your GMA can impact whether or not these features work because of disruptions to security and permissions settings. When you log in to your GMA, it may also impact Parkway’s ability to log in, making it harder and even more time-consuming to determine if your GMA is still performing as required.
If you have questions or need access to a tool owned by your GMA, please reach out! We’ll ensure you have the right access through your own account.
