For over 100 years, the International Institute of Buffalo has helped people from around the world join the community here in Western New York, supporting New Americans with housing, job opportunities and more. The Institute needed a new website that reflected the importance and caliber of the work its team does.
International Institute of Buffalo
Launching a new website for a century-long mission
Web Design
Content & SEO
- Web Design
- Content & SEO
The Project
Refreshing design and content for multiple audiences
The International Institute reached out to Parkway for a total website refresh, prioritizing an elevated design and updated, accessible information. Because the organization works with New Americans and local companies, students, organizers and volunteers, the new site needed to speak to multiple relevant audiences.
Our Approach
Building a site that welcomes, informs and inspires
Our first order of business was reorganizing the Institute’s website so visitors could more easily find what they were looking for. Now, essential services are front and center in the main navigation. Since donations and volunteers are pivotal to the Institute’s success, we made sure every page featured eye-catching links to support pages. Our design team also incorporated images that represent the immigrant journey, interspersed with accent colors that tie back to the Institute’s meaningful branding.
