Web Design.

Modernizing an iconic landmark’s online presence

Screenshot of Frank Lloyd Wright's Martin House website on tablet
CLIENT

Frank Lloyd Wright’s Martin House

YEAR

2021

DELIVERABLES

Website Design

Frank Lloyd Wright’s Martin House is an iconic Buffalo landmark fresh off a decades-long restoration. The Parkside campus is almost unrecognizable after years of detailed restoration and rebuilding. The Martin House is an essential piece of Buffalo’s incredible collection of architecture, bringing visitors from all over the world to the Queen City.

The Martin House’s website is often these visitors’ first impression of the campus and it failed to reflect the recent rebirth of this urban oasis. Parkway Digital stepped in to design and develop a clean website that lets the Martin House’s one-of-a-kind architecture and design shine. We started with a tour of Wright’s buildings to see for ourselves the intricate details we could translate into digital design. Of course, we also left plenty of space for beautiful imagery and the Martin House’s well-known branding.

Screenshot of Frank Lloyd Wright's Martin House website on desktop
Screenshot of Frank Lloyd Wright's Martin House website on mobile

Building an all-inclusive user experience

Architecture enthusiasts aren’t the only ones using the Martin House’s website. The platform serves visitors, volunteers, educators, donors and staff as well. It’s the easiest place to find tour information, ticket sales, the ecommerce store, volunteering opportunities, donation details and more. Multiple audiences require multiple technical solutions. The organization’s new website includes a responsive design, ADA compliance and translation to dozens of languages—all on a user-friendly CMS that’s easy for the House’s staff to use.

Parkway offered Frank Lloyd Wright’s Martin House a multifaceted team that allowed us to keep design and development in-house for a streamlined process, from research to design to launch. We’ll also provide the organization with ongoing support for years to come thanks to our strong technical foundation!

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