TechBuffalo needed a way to achieve its goals with job seekers, professionals, students and companies in the area. The website would have to reach and relate to its many different audiences all in one place. However, the site also needed to convey TechBuffalo’s message of inclusivity and diversity within Buffalo’s tech scene without being cold or nonchalant.

Parkway worked closely with TechBuffalo’s internal team and external partners to deliver a site that proves our community has real opportunities for those willing to take a chance on Buffalo. We started with a home page that helps users find exactly what they’re looking for. A top-level menu keeps navigation easy for users, no matter where they land first. That became even more important when we helped TechBuffalo start an optimized blog filled with tech resources, information on pathways into tech and opportunities to take advantage of in Buffalo.