Founded in 2015, The Establishment brings together a network of financial educators who host public and private events to demystify budgeting, investing, home buying and retirement planning. To communicate its mission and engage its growing audience, The Establishment needed a digital presence that clearly explains what the organization does and makes it easy to explore upcoming events.
The Establishment
Empowering smarter financial decision-making through education
Web Design
- Web Design
The Project
Aligning the brand, message and experience online
The Establishment has a pretty cool vision: make financial education more accessible through engaging events with trusted professionals. But without a website, The Establishment lacked a way to explain its mission or connect with the people it wants to help. The organization needed a digital footprint to introduce its team, highlight upcoming sessions and foster a growing network.
Our Approach
Infusing brand personality into a streamlined, user-first design
Guided by The Establishment’s Art Deco-inspired logo and interior design, Parkway turned to strong shapes, layered patterns and clean typography to bring the brand to life online. An overlapping circle motif (pulled from the organization’s office space), adds depth and personality throughout the site. Parkway also created a site structure that keeps the experience intuitive and engaging. From event listings to educator profiles, the site is designed to help visitors quickly understand who The Establishment is and how to learn more.
