The Travel Team is a longtime Parkway client; we built (and re-built) their website, manage their social media accounts and create search-optimized content for their online Travel Journal. When the agency’s business travel team asked us to support their corporate communications efforts too, we obviously said yes.
The Travel Team: Corporate Communications
Communicating updates and benefits to existing customers
Engagement
Content & SEO
- Engagement
- Content & SEO
The Project
Supporting travel program managers
The Travel Team is filled with advisors excited about the next big thing in business travel. But the agency’s corporate clients often don’t have an in-house travel professional; program management is just one item on a long list of finance, HR or administrative responsibilities. Parkway helps The Travel Team support these busy employees with a strategic combination of client-only content, informative emails and travel program microsites.
Our Approach
Making information easy to find across platforms
Many organizations rely on travel for business success, so staying up to date on software changes, planning for industry trends’ impact on travel programs and taking advantage of the benefits of working with The Travel Team are essential. We create straightforward content that can easily be shared in blog posts, emails, PDFs and self-serve microsite webpages, ensuring essential information is always a click away.
