The agency’s new website highlights content in ways that are user friendly and considers how text displays on mobile screens. We also incorporated inspirational (and optimized) blog posts throughout the website to point potential clients toward relevant business, group and leisure travel content. Of course, the site is also technically sound, integrates with other tools The Travel Team uses and complies with strict privacy standards.
Parkway also continued researching and writing search-optimized travel content that answers the questions business travelers and vacationers turn to Google for. With a commitment to quality, we’ve assembled a travel resource search engines (and travelers) trust for topics ranging from “family spring break destinations” to “business travel tips.” Now, this content is organized into categories that mirror The Travel Team’s distinct divisions, so we can remarket to readers based on the subject of the article(s) they engaged with if we want to.
Parkway also manages The Travel Team’s social media accounts to share its expert opinion on everything from corporate travel best practices to destination guides across appropriate channels.