Villa Maria College serves a diverse student body with a student-centered approach that spans the arts, technology and healthcare. Over the last few years, Villa reinvented how it communicates its unique approach to higher education with prospective students. We’ve helped integrate the College’s inclusive messaging and colorful collages into its social media presence and digital ads. The only thing missing was a website that fully reflected what Villa has to offer.
The previous website served both current and prospective students, which resulted in a huge website that failed to support either audience completely. Before design and development began, we worked with Villa’s internal team to streamline the sitemap, copy, navigation and forms across the site.
Less is more throughout Villa’s new website, except in a few important ways. The site now includes brighter colors, more original imagery and obvious calls to action specific to the needs of potential applicants. Prospective students will also find student-focused photography that showcases the campus community.