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Display Advertising

A picture is worth a thousand words, which is what makes display advertising so powerful. Instead of telling your potential customers what you can do for them, show them with display ads! Parkway Digital optimizes display campaigns with powerful targeting options, including online behavior, interests, age, gender, location and even household income, to make sure your ads are shown to the people most likely to be interested in what you have to offer.

Rich Entertainment Group responsive design tablet display

Expanding on your digital strategy with display ads

Not sure what display ads are, exactly? They’re the ads you see at the top of websites, within articles, during YouTube videos and along the bottom of apps. Display ads don’t always result in conversions right away. They’re powerful because they constantly remind your potential customers what you have to offer them with high-quality imagery, on-brand visuals and messaging, and strong calls to action.

We handle every aspect of your display advertising, from designing ads and building campaigns to optimizing, targeting and tracking the return on your investment. Our team crafts ads that appeal to your unique audience and fit perfectly within your overall digital strategy. We start with broad strokes and, over time, focus on the tactics and techniques proven to be profitable for your business.

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