Perspective.

Sparking conversation about all things digital

We’re in the business of growing, progressing and evolving. We stay in the know with our heads in industry publications and our hands on the latest technology. Our passion for the latest and greatest drives our love for digital and it wouldn’t be fair to keep it to ourselves. Find out what we’re learning and how we’re applying it to our daily grind.

Perspective

November 21, 2022

What Parkway is grateful for this year

2022 has been quite the year for Parkway! While we began working in our new office regularly last year, we expanded our workspace to the second floor this year. Our team grew and we took on new clients and new…

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October 18, 2022

Our favorite brands (and why we love them)

A company is more than just an office or a website. Those things may pay the bills, but they don’t make people genuinely like a business. What keeps customers coming back for more even when they have choices that are…

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July 28, 2022

Parkway Digital’s favorite podcasts

It seems like many big names in comedy and television have wanted to find a new niche in the past few years. Many of them chose that same one: podcasting. Whether it’s a big name celebrity, well known journalist or…

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July 13, 2022

Parkway’s picks: summer reads edition

With warm weather often comes the urge to sit back and relax with a good story. Even though the Parkway team is hard at work during the summer months, we’ll always jump into a good story when we get the…

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December 20, 2021

The holiday traditions we love

We’re slowly embracing the holiday spirit at Parkway. We decked out our window for Lancaster’s seasonal transformation to Christmasville. We also sat down to reflect on our favorite traditions this time of year—both past and present. Keep reading for our…

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November 22, 2021

Keeping Parkway organized as we grow

Five years ago when I joined the Parkway team, it was only Rob, Chris and I. We printed a paper folder to track time and expenses for each of our projects and yelled down the hall when someone had a…

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March 22, 2021

The best things about our year in quarantine

As the snow melts, the birds begin to chirp and we tentatively open our windows, spring reminds us that time is moving forward, despite how hard the ongoing global pandemic is trying to make it seem otherwise. In fact, it’s…

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December 28, 2020

Adapting our approach to digital marketing for 2020

We like to think there are a lot of little things that make Parkway Digital different. Last year, we spent a lot of time figuring out how to communicate all of those little things to prospective clients. After a lot…

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December 7, 2020

33 Buffalo small businesses on our holiday wish list

If you're like us, you're loving the local support that's been all over our social media feeds lately. There's nothing Buffalo loves more than to come together for a good cause and this year is no different. Maybe we're more…

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