INcorporate: A podcast for small business owners
Presented by UB Center for Entrepreneurial Leadership
Season 2, Episode 5
Marketing in the Age of AI
Chris sat down with INcorporate host Susan Steffan and Celine Krzan, a clinical assistant professor of entrepreneurship at UB, to discuss how small businesses can navigate marketing in today’s AI-driven landscape. Their conversation covered what works, what doesn’t and how to avoid common mistakes that waste budget.